Tempe, Ariz.--(BUSINESS WIRE)--The Franchise opportunity presented by The GameTruck can help people find economic security in a rapidly growing market.
The AP reported recently that 2008 total annual sales in the US video game market topped $21 billion, surpassing 2007's record-setting $17 billion. December 2008 sales in the Video Game Industry grew by 9% over December 2007. Furthermore, video games are poised to eclipse all other forms of entertainment in the decade ahead. For example, between 2003 and 2007, the cumulative number of movie ticket sales and hours of television watched fell by 6 percent, music sales slumped 12 percent and DVD purchases remained flat. Over the same four-year period the gaming business grew by 40 percent.
The founder of The GameTruck, Scott Novis, reported that even as the economy deteriorated throughout 2008, the growth of parties and functions GameTruck participated in increased. The reasoning is that The GameTruck offers several services, the forefront of which is convenience, interactive, mom-friendly birthday parties for children. Being self-powered, the GameTruck only needs a place to park and people to play to throw a great party. It provides gamers of all ages with a birthday party for two hours or more. Complete with four 50-inch high-definition plasma TVs and all the latest video game consoles, the GameTruck is operated by a Game Coach who helps manage the party and provides a positive gaming role model for kids.
Novis points out that compared to other forms of entertainment where groups of people get together, The GameTruck is inexpensive, has no intricate logistics for the customer to agonize over, such as transportation, setup areas, or cleanup. In addition, The GameTruck Delivery System is a new, unique, and cutting-edge offering that is widely accepted and demanded. "A growing majority of the adult population plays video games," states Novis, "The GameTruck is the ideal environment to facilitate social video gaming by playing together with friends and family."
The GameTruck is the original and world's first Mobile Video Game Theater. The GameTruck aims to bring people together to enjoy gaming in a multiplayer environment and to provide gamers with the best experience available. Starting with only one truck in August 2006, there is now a fleet of GameTrucks throughout the Southwest and Midwest areas. The GameTruck is selling franchises nationally.