A&W Restaurants, Inc., America's Original Drive-In, Kicks Off 90th Anniversary with Announcement of Expansion Plans at San Diego IFA Convention

San Diego--(BUSINESS WIRE)--A&W Restaurants, founded in Lodi, CA in 1919, will kick off its 90th anniversary celebration by announcing its plans to open 15 state-of- the- art drive-ins in 2009 during the annual International Franchise Association (IFA) Convention being held here starting Feb. 14, 2009.

The iconic A&W Restaurants brand, which pioneered the drive-in concept with such All American Classics as its famous A&W Original Draft Root Beer, Papa Burger, Coney Dog and the one-of-a- kind Root Beer Float, is now rolling out new "Drive In Concepts." This provides customers the ultimate drive-in experience named "Three-D Drive In: Drive- In, Drive-Through, Dine- In."

"Literally millions of Americans have an A&W story they can tell whether it was their first frosty mug of A&W Root Beer or their first experience at a drive-in," explained Ben Butler, president of A&W Restaurants. "We are creating new memories for new generations by bringing back our classic drive-in in a contemporary way."

"In 2008, our franchisees saw great success with the Three-D Drive Ins we opened," he said. "We will continue our growth by opening significantly more units mostly in Wisconsin, Michigan and Oregon."

According to Tim Matis, A&W Restaurant director of marketing, the long-running popularity of A&W can be attributed to maintaining quality menu items by using only 100 percent Wisconsin cheese, 100 percent U.S. Beef, and Root Beer made fresh in the store.

About A&W®

The A&W® brand was founded in 1919, and A&W® All American Food® is famous for serving a signature frosty mug root beer float and 100% U.S. beef hamburgers and coney dogs. There are more than 675 A&W® All American Food® outlets in 15 countries and territories around the world, and more than 600 additional points of distribution at Yum! Brands multibrand restaurants. A&W Restaurants, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM), Louisville, Ky.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Tune Up Salon
Tune Up "The Manly Salon" is now offering Franchising Nationally! With a proven walk-in/VIP business model that delivers high revenue per...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
The Brass Tap
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s...
Wayback Burgers
Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market...
CycleBar®
CycleBar®, the only luxury boutique fitness franchise in the market today. CycleBar® unites you with riders of all ages and fitness levels by...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.