Hotel Indigo Opens Fourth Location in Florida
February 13, 2009 // Franchising.com // Atlanta - Hotel Indigo today announces the opening of its fourth property in Florida and second to enter the Miami market. A contemporary and unpretentious boutique, Hotel Indigo Miami Lakes provides guests a refreshing and upscale hotel experience at a reasonable price. Three additional Hotel Indigo properties are scheduled to open in Florida later this year in Miami Beach, St. Petersburg, and Ft. Myers.
Formerly the Don Shula's Golf Club, the newly renovated 86-room property is located in Miami Lakes, Fla. just minutes from Miami International Airport and adjacent to the championship 18-hole Senator Golf Course and original Don Shula Steakhouse. Guests can easily enjoy activities on property or find shopping, entertainment and a variety of dining options on Main Street Miami Lakes. Nearby attractions include South Beach, Dolphin Stadium and the University of Miami, as well as multiple art galleries and Miami's theater district.
Designed to reflect the location and the energy of the local community, Hotel Indigo Miami Lakes features vibrant tropical colors from the lobby to the guest rooms. Signature Hotel Indigo standards include inviting guestrooms with oversized beds, hardwood-style flooring, area rugs, oversized photo murals of local imagery, and a spa-inspired shower. The hotel will also offer Phi - a casual gourmet restaurant, 24-hour business center, an outdoor swimming pool, meeting space for business functions or special events, and wireless high-speed Internet access throughout the hotel.
"Hotel Indigo provides its guests a locally-inspired and refreshing hotel experience that is comfortable and contemporary, but not pretentious or haute design like some boutique hotels or newer cookie-cutter brands," said Janis Cannon, vice president, global brand management, Hotel Indigo. "By the end of the year, we will have a strong brand presence in Florida with seven properties open in key business and leisure destinations, including Sarasota, Jacksonville, Ft. Myers, St. Petersburg, Miami Dadeland, Miami Lakes and Miami Beach, which will strengthen and fuel awareness of the entire Hotel Indigo enterprise."
The Hotel Indigo Miami Lakes is owned by the Graham Companies and managed by Atlanta-based Hotel Equities, under a license agreement with a company in the InterContinental Hotels Group.
"We looked at several hotel brands and chose Hotel Indigo because of its unique boutique positioning. We were able to interpret the brand in a unique way that makes sense for the Miami Lakes community as well as provide the amenities and services that our guests require," said Stu Wyllie, president, The Graham Companies. "Already well received, Hotel Indigo is a positive addition and an important piece in the puzzle that makes Miami Lakes a great place to live, work and play."
Through Hotel Indigo's Seasonal Renewal program, thoughtful changes will be made throughout the hotel to ensure even the most frequent guest has a distinctive and engaging experience with each and every stay. In public spaces, the scent, music, artwork, murals and directional signage will change four times a year to reflect the season, while guestrooms will periodically be refreshed with new murals, area rugs and furniture slip covers.
Recent openings include Hotel Indigo London Paddington, Hotel Indigo Jacksonville, Fla. and Hotel Indigo Albany, N.Y. Future Hotel Indigo properties are scheduled to open in New York, San Diego, St. Louis, San Antonio, Nashville, Toronto and Charlotte, N.C. by the end of 2009.
Hotel Indigo participates in IHG's guest loyalty program, Priority Club® Rewards. With 40 million members worldwide, Priority Club Rewards is the industry's first and largest guest loyalty program. Guests can enroll for free by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,100 hotels worldwide.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,100 hotels and more than 600,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards with 40 million members worldwide.
IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.