New Firm to Join Sotheby's International Realty Brand in Colorado

February 17, 2009 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC today announced that Morris & Fyrwald Real Estate in Aspen, Colo., has joined its luxury real estate network, serving the Aspen/Snowmass and entire Roaring Fork Valley area.

The firm now will do business as Morris & Fyrwald Sotheby's International Realty, replacing Aspen Sotheby's International Realty as the brand's representative in this market. Selected Aspen Sotheby's International Realty listings and agents will be transferred to the new firm, which is co-owned by Craig Morris and Ernie Fyrwald. Greg Hunter will continue to serve as sales manager for Morris and Fyrwald Sotheby's International Realty.

"Craig Morris and Ernie Fyrwald understand this market and the needs of its luxury real estate clientele," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Craig is a top agent as well as an owner, and Ernie is a seasoned professional who knows the real estate industry. I am confident that, together with their team of sales associates, they will represent our brand well in this important international resort market."

The firm's headquarters is located at 415 East Hyman Avenue, Aspen, with two additional offices in the Aspen/Snowmass and Roaring Fork Valley.

"We join the Sotheby's International Realty® brand as one of the largest and most productive firms in our market," said Morris. "As a result of our affiliation with this brand, and the talented team of professionals that have joined our new organization, we bring to our clients a new level of professionalism and exposure, both locally and worldwide."

The Sotheby's International Realty® network currently has more than 10,700 sales associates located in more than 500 offices in 39 countries and territories worldwide. Morris & Fyrwald Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

Morris & Fyrwald Sotheby's International Realty can be reached at (970) 925-6060.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.

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