Smiling Moose Deli Receives 2008 Award for Fastest Growth in First Year From the International Franchise Association, Colorado Chapter

Store Sales Increase Despite Challenging Economy

BOULDER, CO--(Marketwire) - In 2008, a year during which hundreds of restaurants struggled or closed down, the Smiling Moose Deli experienced 97 percent growth and was presented with the "Fastest Growth in First Year for 2008 Award" by the International Franchise Association's (IFA) Colorado Chapter.

"We are honored to achieve this recognition in light of such challenging economic times," said Kevin Sloane, president of Smiling Moose Deli, who accepted the award at the IFA Chapter's annual gala.

Smiling Moose Deli, Inc. launched its first store in 2003 in Edwards, Colorado. Within five years, it rapidly expanded to 13 stores located throughout the state. In 2008, same stores sales were up six percent.

During the same period, the deli's centralized catering program experienced a phenomenal 300 percent growth. Business to business catering orders are received at a central call center by specially trained customer service staff, and then orders are fulfilled by the appropriate store location.

Franchise interest in Smiling Moose Deli is currently on the increase from several states including Washington, Missouri, Arizona, and Wyoming.

Sloane attributed the company's success to maintaining value and providing a higher quality product as opposed to offering lesser quality at a lower price.

Smiling Moose Deli's menu consists of whimsical and diverse options including crisp, hearty salads, savory soups, cold and hot sandwiches, healthy wraps and much more. Recently, "The Mighty Mo!," one of Smiling Moose's signature sandwiches helped Smiling Moose Deli win "Best Sandwich Shop" honors from Vail Daily's Best of Vail Valley 2008.

The continued growth is not only a result of delicious food, a great concept and exceptional customer service, but also a commitment to each store's success through effective franchise support and company policies.

"Another big part of our success is giving back to the community in the form of donating our facilities for fundraisers," Sloane added. Some of the organizations that have benefited from fundraisers held at Smiling Moose Delis include Red Table Learning Center, Louisville Elementary School, Boulder Valley Hockey Association, and Eagle Valley School District.

About Smiling Moose Deli

Smiling Moose Deli proudly reared its antlers in 2003 in Colorado's Vail Valley. Since the first day forward, each store's mission continues to be to provide superior food and unprecedented customer service -- with a big side of fun.

With every new day, new deli and new dish, Smiling Moose practices the philosophy of "work hard, play hard." Each deli is a reflection of fun, easygoing lifestyle and an environment where guests can feel comfortable while enjoying a memorable meal.


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