Carrollton, Texas, // PRNewswire // -- T.G.I. Friday's restaurants (www.fridays.com) today announced plans for its February 24 Mardi Gras Friday's Style party at participating restaurants worldwide (http://fridays.com/promos/mardi-gras-2009.aspx?fromHome)
"We're always looking for reasons to party. We figured Mardi Gras is one of the craziest parties of the year, so of course we're getting in on the fun," said Andrew Jordan, senior vice president of marketing for T.G.I. Friday's USA. "At 4 p.m. local time on Fat Tuesday, our restaurants across the world will be rockin' with the excitement and atmosphere of a New Orleans parade. It's going to be Mardi Gras Friday's Style. Be sure to check with your local Friday's to see what they have planned for your party."
Friday's will be offering drink specials throughout the night, or as Jordan prefers to say, "In those restaurants where we can legally do it" and will be introducing a special $4 drink created by Friday's world-famous bartenders: The Big Easy at the party. In addition, Friday's created special Cajun Wings that it will offer during the party and through March 3.
"As you'd expect from Friday's you'll find the coolest Mardi Gras buttons on earth," continued Jordan, "and we're going to throw in Mardi Gras beads to make sure the Friday's-style fun goes deep into the night."
The more than 680,000 members of Friday's Give Me More Stripes guest recognition program (www.givememorestripes.com) will receive all of the party perks and a couple extras: a free order of Cajun Crispy Green Bean Fries during the party and double stripes all day long.
The only nationwide in-restaurant program of its kind with more than 680,000 members in the US, Give Me More Stripes offers the following perks at participating restaurants:
Personalized & customized membership cardFree appetizer or dessert upon sign-up (up to $8 value)One-time use jump-the-line-pass$8 certificate for every $100 spent (excluding alcohol-only purchases)Exclusive communication about specials and food/drink previews
In addition, members have been treated to the following:
Complimentary members-only food such as chips and dip and hummus and chipsFree takeaway snacks like Cheddar and Bacon Potato SkinsFree dessert during Black Friday WeekendRed and white chips at the World's Largest Inauguration PartyDouble stripes on special party days throughout the year$5 coupons off Ultimate Recipe Showdown entreesFree crispy bean fries as part of The Game We Can't Name Eve partyFree birthday dessert with the purchase of an entree Voting privileges to determine the All-American DrinkFree Spiced Up Cupcakes on Valentines Day with the purchase of two entrees.
Carlson Restaurants Worldwide Inc., the parent company of T.G.I. Friday's Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality, travel and marketing industries. As of February 2009, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries.
SOURCE: T.G.I. Friday's restaurants