Krispy Kreme Appoints BBDO Guerrero To Serve Growing International Operations

Winston-Salem, N.C., /PRNewswire-FirstCall via COMTEX News Network/ -- Krispy Kreme Doughnuts, Inc. (NYSE: KKD) announced today that it has appointed BBDO Guerrero to partner on the development of integrated product, promotional and brand-building efforts for its growing international store operations. The relationship will see BBDO Guerrero working with Krispy Kreme on global projects developed for markets in Asia-Pacific, Latin America, Europe and the Middle East.

Jim Rogers, Vice President of International Marketing for Krispy Kreme Doughnut Corporation, said, "BBDO Guerrero has demonstrated to us that they have the strategic and creative expertise necessary to help continue building the Krispy Kreme brand internationally. We are looking forward to a successful working relationship."

Paul Roebuck, Chief Executive of BBDO Guerrero commented, "Krispy Kreme is a truly iconic and globally respected brand and we are honored to be working with them on the expansion and growth of their international business."

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 520 locations around the world.

Notes To Editor:

BBDO Guerrero is a network office of BBDO / Proximity Asia Pacific, part of BBDO Worldwide and a member of Omnicom Group Inc., a global advertising, marketing and corporate communications company. BBDO Guerrero is one of Asia Pacific's most highly regarded creative Agencies, and maintains a Client portfolio that includes Pepsi, Johnson & Johnson, Fonterra, Mitsubishi Motors, Pizza Hut, Emperador Distillers, Bayer Consumer Healthcare, Ayala Land, Bayan Telecommunications, Wrigley, MARS and Krispy Kreme. BBDO Guerrero is currently the Philippine 4As Agency of the Year, Philippine Ad Congress Agency of the Year and Campaign Brief Asia Philippines Agency of the Year. In 2008 BBDO Asia Pacific was named as MEDIA Asia Pacific Regional Creative Agency of the Year and BBDO Worldwide has been named the winner of The Gunn Report as the most awarded agency in the world for the three years in a in a row. In 2007 & 2008, BBDO Worldwide was also named "Network of the Year" at the International Advertising Festival at Cannes.

SOURCE Krispy Kreme Doughnuts, Inc.


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