Papa Bello Enterprises Opens First International Restaurant in Shanghai, China

Papa Bello Enterprises Opens First International Restaurant in Shanghai, China

LAS VEGAS, Feb. 19 // PRNewswire-FirstCall // -- Papa Bello Enterprises, Inc. (Pink Sheets: PAPA) is pleased to announce the Grand Opening of the company's first international franchised unit in Shanghai, China. The restaurant, located at 214 Tianyaoqiao Road in the Xuhuiqu District, opened its doors to the public on February 14th, 2009, filling to capacity. The Papa Bello Pizza restaurant is owned and operated by the regions Area Developers, Mr. Zhiqing Ma and Mrs. Hsiao (Cathy) Endy. This flagship location represents the first of a minimum of 60 restaurants to be constructed under the terms of the development agreement.

The new restaurant offers a wide variety of menu items, including pizza, pastas, sandwiches, baked rice dishes, steak, seafood, appetizers, specialty drinks and liquor accommodations for a full service bar. It also features a self-serve frozen yogurt counter offering eight flavors and various toppings. A staff of approximately 65 employees operates the nearly 8,000 square-foot unit, designed to give the customer an American-style dining experience and atmosphere. In addition to dining-in, customers also have the option of delivery, take-out and catering.

Keeping up with growth plans, construction on a second location in Shanghai is already underway with completion slated by the end of March, 2009. This 3,500 square-foot restaurant, located on Changshou Road in the Jingan District, will also focus on both dine-in and delivery in order to service its highly populated business and residential surroundings. In addition, the location will be used as the Area Developer's training facility and test kitchen to accommodate the demands of future growth and changing trends of menu items.

Cathy Endy, Area Developer of Papa Bello Shanghai, stated, "We were so impressed with the positive reaction we received from the customers regarding the taste and flavor of our pizza. We are confident that the high quality of our product will not only set us apart from our competitors, but will successfully establish our brand throughout Shanghai and the surrounding areas."

Chase Canfield, CEO of Papa Bello Enterprises, stated, "With the opening of our first international location, we are pleased with the results and acceptance of our brand in China. We are anxious to commence growth plans in this and many other regions throughout the world. We will continue to aggressively pursue our expansion agendas both here in the U.S. and abroad."

About Papa Bello Enterprises

Founded in 2005, Papa Bello Enterprises is a Las Vegas, NV based corporation that owns, operates, and franchises Italian style eateries in the United States and China. The company currently has 21 stores in operation and has a master lease agreement with Wal-Mart. The company was founded on the principles of providing the consumer with the highest standards of quality, value, and service.

Forward-Looking Statements Disclosure

This press release may contain "forward-looking statements" within the meaning of the federal securities laws. In this context, forward-looking statements may address the Company's expected future business and financial performance, and often contain words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "seeks," "will," and other terms with similar meaning. These forward-looking statements by their nature address matters that are, to different degrees, uncertain. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can provide no assurances that these assumptions will prove to be correct. All forward-looking statements in this press release are expressly qualified by such cautionary statements, risks, and uncertainties, and by reference to the underlying assumptions.


SOURCE Papa Bello Enterprises, Inc.

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