Jamba Juice Expands Non-Traditional Franchise Growth Strategy with Rollout of New Airport Kiosk Locations

Jamba Juice Expands Non-Traditional Franchise Growth Strategy with Rollout of New Airport Kiosk Locations

Debuts at Chicago O'Hare, San Diego International and Houston Bush Intercontinental Boost Jamba Airport Total to Eight Locations and Bring Healthy Food Options to Busy Travelers Emeryville, Calif.--(BUSINESS WIRE)--Jamba Juice, the leading provider of healthy, fun and on-the-go food, snacks and beverages, announced today the opening of new Jamba Juice airport locations at Chicago O'Hare, San Diego International and George Bush Intercontinental in Houston. These new outlets join other recently launched airport locations at JFK Jet Blue Terminal, Newark Liberty International, Denver International, Charlotte Douglas International and Portland International as the company expands its non-traditional franchise growth strategy. The initiative builds upon Jamba's success in launching franchise kiosks and small formats at over 20 colleges and universities nationwide and brings a delicious, healthy and portable food option to busy customers on the go.

Capitalizing on the trend towards healthier fare within the multi-billion dollar QSR category, and recognized as one of the healthiest food and beverage brands, Jamba offers food service operators and franchisees an opportunity to serve travelers searching for healthy, on-the-go food choices amidst a sea of high-fat, low-nutrition airport outlets. With a short installation time and affordable build cost, Jamba's modular kiosks are specifically designed with eye-catching branding and streamlined operational flow to succeed in high-traffic venues. A total of 50 new Jamba franchise locations are planned for 2009 – of which 30-35 will be non-traditional – as part of the company's broader strategy to reposition its business model with a greater emphasis on franchising.

"The Jamba Juice product lineup is ideally suited for airport environments offering travelers a great selection of portable and healthy choices that can be enjoyed as they make their way through the airport," said James D. White, CEO of Jamba Juice. "As we continue to grow our franchise locations, non-traditional outlets will play a key role in our strategy. We plan to introduce several additional airport locations in the coming months and will continue to build upon the success of our college and university-based, non-traditional franchise program which currently includes 23 locations."

Non-traditional outlets include locations at schools, airports, travel centers, medical centers, stadiums, convention centers and supermarkets. Among Jamba's school locations are outlets at the University of Pennsylvania, UCLA, USC, Boston University, Arizona State, University of Illinois, BYU, University of North Carolina and University of Miami. As part of Jamba's commitment to support diversity and locally-owned small business entities, whenever possible they seek out and recruit high performing DBE (Disadvantaged Business Enterprises) partners to bid with on new airport opportunities.

"Jamba's ability to embrace diversity and use it as a strategy in the airport segment solidifies our commitment to locally run small businesses which in turn keeps us grounded as local members of the community," said White.

Jamba Juice is located in the following airport locations:

  • Portland: Pre-security Food Court
  • San Diego: Terminal 2
  • Newark: Terminal C
  • Charlotte: The Atrium
  • Denver: Terminal 2
  • JFK: The New Jet Blue Terminal
  • Houston: Terminal E
  • Chicago O'Hare: Terminal 1

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) (NASDAQ:JMBAU) (NASDAQ:JMBAW) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. JAMBA JUICE is the leading blender of fruit and other naturally healthy ingredients. Founded in 1990, Jamba strives to inspire and simplify healthy living for its customers and employees. As of February 9, 2009, JAMBA JUICE had 732 stores, of which 510 were company-owned and operated. For the nearest location or a complete menu including our new oatmeal made with organic, steel cut oats and served with fruit and brown sugar crumble, visit the JAMBA JUICE website at www.jamba.com or call 1-866-4R-FRUIT.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.



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