PuroClean Sets the Record Straight: Secures Trademark as the REAL Recession Proof Franchise(TM)
February 24, 2009 // Franchising.com // Fort Lauderdale, FL - As franchisors scramble to attract new prospects in a historic economic downturn, it seems every other franchise is billing their concept as a "recession-proof opportunity." Backed by real data illustrating significant double-digit sales gains, PuroClean, the nation's fastest growing property damage restoration franchise, decided to set the record straight by legally trade-marking the tagline, "the REAL Recession Proof Franchise."
The nearly 250 unit franchise enjoyed a record-setting 2008, opening 76 new franchise locations and grossing more than $68 million in revenues, up from $51 million in 2007. Most impressive were sales gains at existing franchise locations, up an astounding 19 percent from 2007 to 2008. PuroClean executives attribute the lofty franchise growth and revenue gains to the company's recession-resistant business model.
"Anyone can say they're recession-proof, but we have the numbers to back it up," said Keith Gerson, President and COO of PuroClean. "Our whole business model is based on a necessity service. People will always need our technicians to provide emergency services to restore their properties damaged by water, fire smoke mold, and biohazard events. So while other franchises are focused right now on redefining their concept to survive in the economy, PuroClean is conducting business as usual. We don't have to change what we do, we're just continuing to focus on doing it better."
Gerson pointed out that much of our success can be attributed to our system-wide customer loyatly. Ninety four percent of PuroClean customers state they would recommend the company's services to their friends and families. "Considering the fact that some of the nation's top-notch customer service providers, including GM and Southwest Airlines, have promoter scores in the 50th percentile, we're very proud of our franchise owners and their unwavering dedication to customer satisfaction."
PuroClean also has a bright outlook for 2009 with goals to open 85 new franchise locations throughout the U.S. and Canada.
Since its 2001 inception, PuroClean, the nation's fastest growing franchise in the $162 billion property damage restoration industry, has grown to nearly 250 franchise locations serving the U.S. and Canada. Known as the "Paramedics of Property Damage®" among insurance professional and property owners, PuroClean certified technicians provide emergency services to restore properties damaged by water, fire smoke mold, and biohazard events. With 2008 system-wide revenues exceeding $68 million, PuroClean continues to attract entrepreneurial-minded individuals looking for a personally and financially rewarding business opportunity in the recession-proof insurance property claims industry. Entrepreneur magazine ranked PuroClean #119 in its coveted 2009 Franchise 500® ranking of top franchise companies in the world. PuroClean also received the prestigious Franchise Research Institute's World Class Franchise™ designation for the fourth consecutive year in 2008.