February 27, 2009 // Franchising.com // Bergman has already demonstrated his dedication to Verlo Mattress Factory Stores by leaving his previous home in sunny California and moving to chilly Wisconsin in February. In his new role, Bergman is responsible in assisting with the development, implementation and reinforcement of the Verlo Mattress Factory Stores identity, brand and religion - with a heavy focus on retail execution. He will lend his expertise to Verlo Craftspeople and franchise owners in training support for the entire system.
Bergman possesses nearly 10 years in the bedding industry, having actually grown up in the business.
"My parents owned eight mattress retail stores in Virginia Beach," Bergman said. "I have been exposed to this industry throughout my entire life."
Bergman, a graduate of the University of Arizona - Tucson, developed his skill set and knowledge base in the bedding industry while attending college. He worked at Sleep America in Arizona and then at Spring Air/Nature's Rest Mattress Company where he polished the arts of selling, determining and exceeding consumers' needs and expectations, developing merchandising programs, and training sales associates.
Prior to coming to Verlo Mattress Factory Stores, Bergman worked for E.S. Kluft and Company, Aireloom Bedding, in California. It was there that Bergman was responsible for opening new accounts nationwide and was accountable for developing new territories.
Bergman said it was not a difficult decision to leave California because Verlo Mattress Factory Stores appealed to his dynamic nature.
"When I was introduced to the Verlo Mattress Factory Stores concept, I saw the Craftsman-Direct identity to be so unique and different, enabling me the opportunity to utilize my strengths in manufacturing and sales training within one system," Bergman said. "Verlo Mattress Factory Stores is a multi-faceted organization, drawing upon so many differentiating factors in the competitive marketplace, that there's many possibilities for growth."
Bergman added that he is excited to work with the Home Office team in developing programs and concepts.
"I truly have never met such a competent and capable group of individuals," Bergman said. "I have a tremendous amount of respect for all of them. It was evident immediately from the first interactions."
Verlo Mattress Factory Stores LLC Vice President Keith Mackey said Bergman is a nice addition to the team.
"We are very pleased to have Sean as a member of the team," Verlo Mattress Factory Stores LLC Vice President Keith Mackey said. "His earnestness and willingness to jump right in are welcome assets. Verlo Craftspeople most certainly will benefit from his knowledge base."
Verlo Mattress Factory Stores Craftspeople and franchise owners can expect to see a lot of Bergman in the coming months. He will be focusing on one-on-one personalized training in enhancing the Verlo Mattress Factory Stores personalized product.