Coldwell Banker Again Leads Real Estate Industry Now With Innovative Use Of Microsoft Surface To Enhance The Home Search Experience

Dynamic, Interactive Interface Allows for 'Hands-On' Engagement in All Aspects of Home Search Process

March 04, 2009 // Franchising.com // San Antonio, TEXAS, -– Coldwell Banker Real Estate LLC today announced the launch of their customized real estate application developed for Microsoft Surface™, unveiled at the Coldwell Banker® International Business Conference being held this week in San Antonio, Texas. It's new Microsoft Surface home search application allows users to interact with home listings, mapping and other www.coldwellbanker.com features in a way that is familiar, by using simple hand gestures. Similar to the intuitive technology featured in the futuristic film, "Minority Report," this exploration on the use of Microsoft Surface represents yet another way in which Coldwell Banker is working to harness innovative technologies to benefit home buyers and sellers.

The first commercially available surface computing platform from Microsoft, Microsoft Surface turns an ordinary tabletop into a vibrant, interactive surface. Its 30-inch diagonal, table-like display provides effortless access to digital content through natural gestures, touch and physical objects placed on the display.

Coldwell Banker leveraged the unique interface and capabilities of Microsoft Surface to develop a home search application that will provide a new interactive and intuitive way to explore real estate listings and neighborhoods. Over the course of the roll-out, the following features are scheduled to be released:

  • Explore. Home listings can be viewed via area maps, specific search criteria such as city, state and price, and by standard number of bedrooms and bathrooms. With a simple touch of the screen, users expand or contract the search area and locate listings, Coldwell Banker offices and area amenities including restaurants, hospitals, schools – gauging the distance between them.
  • Learn. Details of a particular property listing are displayed and arranged by screen touches. Images of the home are easily accessed, enlarged and moved by hand movements.
  • Interact. File listings by "grabbing" content with their hands from the display and "dropping" it into the appropriate folder, thus creating an itinerary that they can email to a sales associate.

Coldwell Banker unveiled its home search application by conducting demonstrations of Microsoft Surface during this week's International Business Conference. More than 1,700 attendees were provided with specially tagged badges that, when placed on the Microsoft Surface, unveiled that individual's profile and contact information.

Coldwell Banker plans to continue rollout of this technology at brand events and at offices across the country this year.

"As a leader in the real estate industry with a strong heritage of innovation, we recognized that the Microsoft Surface technology has some very interesting potential to change the future of the real estate search," said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. "Microsoft Surface allows us to showcase listings in a very unique way that offers users a different experience with the entire real estate search process literally at their fingertips. We believe the technology can increase consumer engagement to an entirely new level."

Last year Coldwell Banker became the first national real estate brand to put its listings on in-car GPS devices through an exclusive feed to Dash Navigation launch and launch a customized online platform for iPhoneTM and BlackBerry users.

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider. In 2007, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker system No.1 in real estate for the eighth straight year and 12th among franchisors in all industries. The Coldwell Banker System has approximately 3,600 residential real estate offices and 110,000 sales associates in 47 countries and territories. The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury property through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.

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