Miami--(BUSINESS WIRE)-- Burger King Corp. (NYSE:BKC) will showcase the hottest new Latino musical talent during its 3rd annual Tu Ciudad, Tu MúsicaSM promotional tour, headlined by rising Latin pop star Pee Wee (formerly of Kumbia All-Stars) and salsa music legend Eddie Santiago. The 10-city U.S. tour, hosted by TV host and actress Patricia de Leon, begins in McAllen, Texas on March 8.
New this year is an interactive online voting component of the competition that gives fans the chance to vote for their favorite local bands throughout the tour. The national winner will have the opportunity to open two concert tour dates for a popular Latino recording artist and play their own music in front of thousands of fans.
"As we've discovered over the years, the Latino community is brimming with undiscovered, raw talent," said Alexandra Galindez, Burger King Corp.'s director of multi-cultural marketing. "Our Tu Ciudad, Tu MúsicaSM program embraces Hispanic culture and music on a national scale by showcasing the incredibly diverse talent of Latino music's rising stars."
"The interactive online voting component of this year's promotion will allow loyal fans to actively promote their favorite local bands and heighten the competition," Galindez added.
The Tu Ciudad, Tu MúsicaSM experience begins with an online competition in which fans can visit www.BurgerKingMusica.com and vote for their favorite local Latino music band. Four bands will be selected from the first phase of online voting and go on to perform at the live Tu Ciudad, Tu MúsicaSM events in their respective cities.
The local bands selected in Round 1 will play their best music in a "battle of the bands" style competition in their corresponding cities on the tour for an opportunity to be crowned the best local band and receive a $2,500 cash prize and a BK® branded guitar*.
The 10 winning bands from the tour will have a shot at achieving national recognition through a final round of online voting. Loyal fans can once again visit www.BurgerKingMusica.com to vote for their favorite band and help crown the national champion.
The www.BurgerKingMusica.com Web site also contains an innovative "Virtual Promoter", which allows fans to campaign for their favorite bands on social networking Web sites, such as MySpace and Facebook by utilizing digital tools including a "Voting Widget", Evites and Web banners.
The winning band will have the opportunity to open two concerts for a headlining Latino artist during an upcoming national tour.
The Tu Ciudad, Tu MúsicaSM tour schedule includes the following stops:
* No purchase necessary. Open to U.S. residents, 18 or older. For eligibility requirements, entry instruction, prize details, and other information see the Official Rules at www.BurgerKingMusica.com. More information about Tu Ciudad, Tu MúsicaSM can also be found via MySpace and Facebook at www.MySpace.com/BurgerkingMusica and www.facebook.com/burgerkingmusica.
The BURGER KING® system operates more than 11,700 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades.
Source: Burger King Corporation