Caribou Coffee Is Perking Up the Worst Mornings of the Year

Espresso giveaway will ease the pain of "springing forward" with daylight saving time.

Minneapolis--(BUSINESS WIRE)-- Amid drowsy drivers, whiny kids and crabby co-workers who missed out on a precious hour of sleep, Caribou Coffee, the Official Coffee of Daylight Saving Time, is providing a beacon of light — free espresso.

Caribou Coffee is giving customers a free solo shot of espresso or a free "Moose It" option of adding another shot of espresso to any drink during business hours on Sunday, March 8, and Monday, March 9, at all Caribou Coffee locations. Much as daylight saving time began as a way to save energy, Caribou Coffee is stepping in to save customers from the worst mornings of the year as they "spring forward" this weekend.

"As if missing an hour of sleep isn't bad enough on Sunday," says Caribou Coffee Senior Vice President of Marketing Alfredo Martel, "by the time Monday rolls around, you feel like a zombie, the kids won't get out of bed without crying, and you need excellent coffee just to stay awake and stay sane. Our customers deserve better on these rough mornings!"

This is the seventh year that Caribou Coffee has helped ease the spring transition by providing customers with an extra boost of caffeine during daylight saving time.

About Caribou Coffee

Caribou Coffee (CBOU), founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world, based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better." We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Specialty Coffee Association of America (SCAAs) 2008 Roasters Choice Tasting Competition Gold Award.

Source: Caribou Coffee



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