Caribou Coffee Is Perking Up the Worst Mornings of the Year

Espresso giveaway will ease the pain of "springing forward" with daylight saving time.

Minneapolis--(BUSINESS WIRE)-- Amid drowsy drivers, whiny kids and crabby co-workers who missed out on a precious hour of sleep, Caribou Coffee, the Official Coffee of Daylight Saving Time, is providing a beacon of light — free espresso.

Caribou Coffee is giving customers a free solo shot of espresso or a free "Moose It" option of adding another shot of espresso to any drink during business hours on Sunday, March 8, and Monday, March 9, at all Caribou Coffee locations. Much as daylight saving time began as a way to save energy, Caribou Coffee is stepping in to save customers from the worst mornings of the year as they "spring forward" this weekend.

"As if missing an hour of sleep isn't bad enough on Sunday," says Caribou Coffee Senior Vice President of Marketing Alfredo Martel, "by the time Monday rolls around, you feel like a zombie, the kids won't get out of bed without crying, and you need excellent coffee just to stay awake and stay sane. Our customers deserve better on these rough mornings!"

This is the seventh year that Caribou Coffee has helped ease the spring transition by providing customers with an extra boost of caffeine during daylight saving time.

About Caribou Coffee

Caribou Coffee (CBOU), founded in 1992, is the second-largest company-owned gourmet coffeehouse operator in the world, based on number of coffeehouses. At Caribou Coffee, our mission statement is "an experience that makes the day better." We provide this by sourcing the highest-quality coffee in the world and craft roasting it in small batches to bring out the best in every bean. We then bring this extraordinary coffee to our customers via several channels including grocery locations, online or our coffeehouses, which provide a relaxing escape for our customers. Caribou Coffee is committed to expanding our business by bringing this experience to new customers through multiple means without compromising our unwavering commitment to quality. Caribou Coffee is a proud recipient of the Specialty Coffee Association of America (SCAAs) 2008 Roasters Choice Tasting Competition Gold Award.

Source: Caribou Coffee


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Delta Disaster Services
The Delta Disaster Services Franchise can put you in the multibillion dollar restoration industry with an average profit margin of 43%. Can you...
The Simple Greek
The Simple Greek is redefining the traditional Greek restaurant with an interactive concept that combines premium ingredients, open kitchens and...
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...
Jersey Mike's Subs
Jersey Mike's, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)