March 09, 2009 // Franchising.com // From 9 March to 30 April, canny travellers staying twice at participating Crowne Plaza, Holiday Inn, Express by Holiday Inn, Hotel Indigo or Staybridge Suites in Europe, the Middle East and Africa can earn a free night to enjoy at their leisure.
With 675 hotels taking part, guests need to register as a Priority Club Rewards member, IHG's (InterContinental Hotels Group) award-winning loyalty scheme and the industry's largest with 42 million members, to take advantage of this promotion. Once they've stayed twice at an IHG hotel, members' accounts will be topped up with up to 25,000 points, equal to one night's stay at an IHG hotel. The free nights can be taken any time from 16 June.
With Priority Club Rewards, enrolment is free, there is no expiry date on points and members can enjoy the reward night whenever it suits them thanks to the programme's policy of no blackout dates.
Gavin Hawthorn from IHG, said: "This year, more than ever, we know our guests are looking for ways to make their holiday budget go further. Loyalty points are like a form of currency and can really help cash strapped travellers who still want to enjoy a break or treat their loved ones. The great thing with this is that our guests can stay on business and redeem at leisure."
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,150 hotels and almost 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with 42 million members worldwide.
IHG has more than 1,700 hotels in its development pipeline, which will create 200,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.