March 09, 2009 // Franchising.com // Chicago, IL, — Fast casual Freshii is known for its hip, cool vibe and convenient, healthy and delicious meals and snacks. Freshii is joining forces with Equinox Fitness in Chicago to open a new location inside an Equinox Fitness center at 200 W. Monroe Street. Freshii franchisee, David Grossman, has additional Chicago stores slated to open in 2009, including locations at Water Tower Place and Block 37, and is in negotiations for several others. There are currently 14 units in Toronto and Chicago as well as stores in development in Los Angeles.
"Freshii is a healthy lifestyle brand," says Freshii founder and CEO Matthew Corrin. "Partnering with Equinox in Chicago reinforces our brand purpose and helps further establish our mission of being the most convenient choice for fresh food, custom built fast. With three Freshii stores already under construction in Chicago, Equinox will add to our aggressive expansion plans throughout the U.S. We hope this will be the first of many Freshii locations within an Equinox and are optimistic that we will become their preferred food operator in all their clubs across the U.S."
Freshii opened its headquarters and first U.S. location in the heart of Chicago across from the Sears Tower. Freshii gained instant buzz from the media and its guests for offering a nutritious breakfast, meal or mid-day snack on the go, without sacrificing taste or time. Freshii offers an array of quick and nutritious options including salads, wraps, rice bowls and soups in a "build your own" format, served in a fast, fun, hip and environmentally sustainable atmosphere. Freshii provides healthy and convenient meals and snacks in a busy world, leaving no room for excuses. Freshii is actively looking for franchise partners who share the same goals and have a passion for promoting healthy living in a fast paced world.
Freshii's popularity has skyrocketed since its doors opened in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. In 2008, U.S.-based QSR Magazine dubbed Freshii "One To Watch." In October of 2008, Freshii founder and CEO, Matthew Corrin, was interviewed by Sir Richard Branson at an interactive entrepreneur's summit about the risks and rewards associated with owning and operating a fast growing business.
Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers build-your-own salads, wraps, rice bowls and soups personalized with ingredients from three categories: 24/7 – super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balance – essential fats, slow-burning carbs, good oils and high protein and splurge – great flavors to be enjoyed in moderation. Visit Freshii's Web site to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into anyone's busy schedule. Freshii's hip, friendly and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nationwide expansion across the United States.