March 11, 2009 // Franchising.com // Dallas, TX – Gold's Gym, the world's leading authority on health and fitness, announced today that during January, 2009 its new Tooele, Utah location has set the company's single month sales record for new membership revenue.
Mary Littlebrant, Vice President of Sales and Marketing for Gold's Gym of Utah and a 30-plus year fitness industry veteran, led the gym's four-person sales team on their record setting performance.
"There is no doubt that this was a collective effort," said Littlebrant. "From sales and marketing to customer service and of course our exceptional equipment and classes, the new facility is off to a tremendous start. Our mission is to positively improve the health of our members and the Tooele community…and their response so far has been overwhelming."
"The entire team at Gold's Gym Utah deserves a tremendous amount of kudos," said James Weaver, Chief Executive Officer of Gold's Gym International. "They have proven that even in this down economy, the fitness industry is alive and well and that people are still focused upon maintaining a healthy and vibrant lifestyle."
The new Gold's Gym in Tooele, situated about 30 miles outside of Salt Lake City, opened to widespread fanfare on New Year's Eve. The distinctive facility spans 36,000 square feet and offers sought after amenities such as a 50-foot swimming pool, a basketball court, spinning, aerobics classes and an oversized area for childcare. Gold's Gym Utah has also showcased its dedication to innovation with the addition of cardio cinemas into its gyms.
"We have a proven method in place and comprehensive training programs for our employees that have created a winning formula for our gyms," added Littlebrant. "The Tooele Gold's Gym is a wonderful example of the commitment our staff makes each and every day to running a gym that the community can call their own."
With Tooele open, Gold's Gym Utah now owns and operates 16 fitness facilities in the state. Their plans include opening several more in the greater Salt Lake City region as well as adding on to existing locations during the coming years. The long time Gold's Gym franchise group has become renowned for building the state's top gyms, and has earned numerous awards as one of the best Gold's Gym operators in the world.
In addition, Gold's Gym Utah has been an outstanding contributor to the local community and has helped raise much-needed funds for charity despite the tough economy. For the fourth year in a row, they were the top Gold's Gym fundraising team nationwide for the American Diabetes Association's Tour de Cure.
Established in Venice, Calif. in 1965, Gold's Gym is the largest full service gym chain in the world with more than 675 locations in 43 states and 30 countries. Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycling, Pilates and yoga. With over 3.5 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness.