March 20, 2009 // Franchising.com // Parsippany, N.J. — Wyndham Hotel Group, the world's largest franchisor of hotels, today announced the appointment of lodging industry communications veteran Cary Broussard as vice president of communications, responsible for the development and implementation of the business unit's global external and internal communications strategy.
Reporting to Eric Danziger, Wyndham Hotel Group president and chief executive officer, Broussard's primary focus will be positioning the hotel brands to keep them top of mind with key consumers and influencers, highlighting the benefits and opportunities across brands and reinforcing the Hotel Group's reputation as a service leader in the hospitality industry for customers, hotel owners and employees.
Broussard joins Wyndham from Meeting Professionals International in Dallas where she was hired to revitalize and expand the organization's global membership base. Carrying the formal title of vice president of global marketing and brand strategies and the informal title of "chief story teller," she oversaw the development of a new brand architecture "Connecting Through the Energy of Many" that aligned all communication, marketing and sales channels, expanding the company into more than 80 countries. Through these efforts, MPI membership increased by 20 percent to nearly 25,000 worldwide, making the organization the largest membership community for meeting and event professionals.
The appointment marks a return for Broussard who served the former Wyndham International for more than 12 years in leadership roles in communications, marketing and diversity. Among her accomplishments, Broussard led the efforts to develop and launch Women on Their Way®, the lodging industry's ground–breaking program dedicated to meeting the needs of female travelers. Named the "gold standard" in women's marketing programs by Dow Jones in 2005, the program, now in its 14th year, has evolved to expand across Wyndham Worldwide.
"Cary is a pioneer and innovator, and a dynamic addition to our team with a track record of building brands and organizations through consumer–driven insights and strategic execution," said Eric Danziger, president of CEO of Wyndham Hotel Group. "I have worked with Cary before and she is a team player who will serve a key role in elevating the global reputation of all of our hotel brands through consistent and innovative messaging that speaks to the size, strengths and service of our business."
The recipient of numerous awards, Broussard was named one of HSMAI's Top 25 Most Extraordinary Minds in Marketing and has twice been named one of Travel Agent magazine's Top 100 Most Powerful Women in Travel. Her book, From Cinderella to CEO, inspired by Wyndham's Women on Their Way program, was published by John Wiley & Sons in 2005 and has since been published in 10 languages. Currently, she is a member of several national boards, including Women Impacting Public Policy, the University of Houston's Hospitality Industry Diversity Institute and Women's Leadership Exchange.
Wyndham Hotel Group, one of three principal components of Wyndham Worldwide Corporation (NYSE: WYN), encompasses over 7,000 hotels representing nearly 593,000 rooms in 67 countries under the Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites®, Howard Johnson®, Travelodge®, Knights Inn® and AmeriHost Inn® brands. Wyndham Rewards®, the company's loyalty program, is the largest in the lodging industry based on the number of participating hotels.
The Hotel Group is committed to providing guests and franchisees with exceptional customer service and the most lodging choices anywhere around the world. The company strives to help franchisees maximize revenues while providing travelers with value–added experiences.
All hotels are owned individually and operated independently or by Wyndham Hotel Management. Wyndham Hotel Group is based in Parsippany, N.J.