March 20, 2009 // Franchising.com // Atlanta -- Pretzelmaker / Pretzel Time announced today that the company has launched a new online video game and sweepstakes in support of "Combo*Nation", the brand's current combo-meal promotion. The "Pretzelmaker Rocks" video game offers all individuals who register a chance to win instantly and also enters registrants for the grand prize drawing. The game and sweepstakes can be found at www.pretzelmaker.com and will run through April 28, 2009. Pretzelmaker / Pretzel Time is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
Pretzelmaker Rocks is a game of musical rhythm and timing that challenges gamers to navigate through two levels of play. At the start, players are given the option to customize their rock star by selecting a male or female character and a rock star hairdo. Gamers then use the arrow-keys on their computer keyboards to sync to a patterned delivery of digital pretzels from an oven in the game's background-points are earned each time the player hits the correct pretzel. All registered players will have an opportunity to scratch-and-win a $10 gift certificate booklet redeemable at any Pretzelmaker or Pretzel Time store. Registrants will also be automatically entered to win a 42" flat screen television, a Nintendo Wii® and Rock Band® 2 video game. Gamers can play up to five times a day through April 28, 2009. After the sweepstakes, the game will be open to ongoing play.
"An online interactive game is an important element in the positioning of the new Pretzelmaker brand," said Jenn Johnston, senior vice president brand marketing, NexCen Franchise Management. "We want to provide unique opportunities for our loyal customers to experience the brand beyond the store environment while still offering relevant incentives that drive store traffic. In this case we want to bring attention to the combo menu at Pretzelmaker and Pretzel Time."
Pretzelmaker and Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands, acquired by NexCen Brands in 2007 and will be consolidated to become the new Pretzelmaker beginning in April of 2009. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with over 360 stores worldwide.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.