2nd Generation A&W Owner/Operator Turns One Store Into Many

March 24, 2009 // Franchising.com // MANITOWOC, WIS. - You might say A&W Draft Root Beer runs in the veins of Jimmy Brajdic, a Wisconsin native and A&W Restaurants Franchisee. As the second generation franchisee to own and operate an A&W Drive-In for the last 25-years, it is only fitting that Brajdic will celebrate the 90th Anniversary of A&W Restaurants by opening a state of the art "A&W Restaurant 3-D Drive-In" here in early April at 4141 Harbor Town Lane.

And just like Brajdic's parents Ron and Julie who partnered with another couple to open their A&W Drive-In in Fond du Lac, WI 25 years ago, Brajdic is partnering with Barb Gretzinger, a former Hardee's franchisee, who also has owns an A&W Restaurant in Stiles, WI, to open their new A&W Drive -In in Manitowoc.

"Our new A&W Drive In offers many of our small or single unit operators a chance to team up with other franchisees in the system and become multi-unit operators," Doug Heinrich, A&W director of development strategy, said. "The new drive-in development model captures the fabric of our brand."

According Heinrich, the "3-D Drive In" concept integrates the A&W goal of modernizing the drive in concept for consumers with "drive-through, dine-in and drive-in" capabilities.

Brajdic, a Wisconsin native, cut his teeth on the iconic A&W brand as a child when his parents lived near an A&W. He would visit the nearby restaurant and enjoy free baby mugs of fresh made A&W Root Beer.

While attending University of Wisconsin-Stout, where he earned a degree in hospitality and tourism, the young Brajdic's interest in restaurants continued to grow, and after working on a project with YUM! Brands, parent company for A&W, the natural career path for Brajdic was to become an A&W franchisee.

Brajdic said the new A&W will be open the first week of April 2009 and will feature the famous A&W All American menu of frosty mugs of fresh made root beer, burgers, hot dogs, French fries and Root Beer Floats.

Founded in 1919 in Lodi, CA, A&W Restaurants is experiencing a renaissance and plans to open 15 new Drive Ins in 2009 with much of its growth targeted at Wisconsin, Minnesota, Michigan and Oregon.

About A&W®

The A&W® brand was founded in 1919, and A&W® All American Food® is famous for serving a signature frosty mug root beer float and 100% US beef hamburgers and coney dogs. There are more than 675 A&W® All American Food® outlets in 15 countries and territories around the world, and more than 600 additional points of distribution at Yum! Brands multibrand restaurants. A&W Restaurants, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM), Louisville, Ky.


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Fantastic Sams
Fantastic Sams® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...
Homewatch CareGivers
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are...
Caring Senior Service
Join a unique franchise with over 25 years of experience and the most comprehensive support and training system in our industry. There will never be...
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)