March 30, 2009 // Franchising.com // Ann Arbor, MI - Alex Roberts, vice president franchise development for Service Brands International, announced that Mike Welch has joined the multi-concept franchisor as franchise development manager for the ProTect Painters brand.
"We recently acquired ProTect Painters, and Mike will be responsible for recruiting our franchise owners and managing consultant relationships," said Roberts. "He has a dynamic personality and positive attitude, which is very contagious. Mike is well respected in our industry, and he has a rare knack for connecting with people and developing trust."
Welch most recently was director of franchising for AllOverMedia, and before that was national sales manager and director of sales training and recruiting for Unique Screen Media.
"ProTect Painters with its operating model, software systems, and marketing programs, has everything in place to become a national brand," says Welch. "And with the support from Service Brands, it's a concept that will grow coast to coast in a hurry."
"I've always liked franchise sales, and the idea of helping people live their American Dream is my morning cup of coffee. I'm very excited about the opportunity of working with Service Brands."
Welch is married with two girls and two boys ranging in ages from eight months to eight years. When not coaching his kids on the base paths or the wrestling mat, Mike is an all-sports enthusiast who relaxes by hunting and fishing. He will work from a remote office in Sauk Rapids, Minnesota.
Protect Painters is a professional painting contractor franchise specializing primarily in exterior, residential painting projects. The brand's strong foundation is built on franchisee training and support created by founder Wayne Scherger, who started the company in 1994. Just recently, ProTect Painters was acquired by Service Brands International to join its forces with Molly Maid, Mr. Handyman, and 1-800-DryClean brands. Under the SBI umbrella, ProTect Painters is expected to grow to 200 units during the next five years.
Founded in 1984, Service Brands International is a privately held, multi-concept franchise system with worldwide headquarters in Ann Arbor, Michigan. Its portfolio of home-services brands includes category leaders Molly Maid, Mr. Handyman, and 1-800-DryClean, and recently added ProTect Painters. Molly Maid is the most respected name in the residential cleaning industry. For the 5th consecutive year, Entrepreneur magazine ranks Mr. Handyman the #1 handyman service franchise. 1-800-DryClean is Entrepreneur magazine's #1 delivery services franchise and is carving a preferred niche in a booming $10 billion industry.