Mini-Food Trend Reaches American Favorite, Johnny Rockets

Mini-Food Trend Reaches American Favorite, Johnny Rockets

International All-American Restaurant Chain to Roll Out Sliders and Mini Hot Dogs

Lake Forest, Calif., – In its response to relevant eating habits and strong consumer demand, Johnny Rockets, home of the original hamburger, today announced the launch of new mini-food menu items. The 23-year-old chain of more than 260 restaurants will introduce five varieties of Slider Hamburgers, plus Mini Hot Dogs and Mini Chili Dogs to their menu of all-American favorites.

According to Johnny Rockets CEO, Lee Sanders, "Throughout our history, we have remained a relevant choice for our guests by providing a variety of new menu selections along with a predictably fun atmosphere and consistently great service. These new menu items satisfy our guests' cravings for small, sharable starters and, simultaneously, quench our operators' desires to continually renew and refresh our brand."

The new Slider Hamburger options include the 'Traditional Slider' with mayo and pickle slices, or one of the four new Johnny Rockets sauces; ancho-chipotle with a smoky pepper flavor, sweet pepper relish mayo, dijonnaise sauce with a hint of horseradish and chunky bleu cheese sauce. All of the new mini-food products become available the week of March 23 and prices vary by location.

Appealing to a wide range of demographics, Johnny Rockets serves a wide variety of made-to-order, fresh, never-frozen hamburgers, hand-dipped malts and shakes, traditional American Fries, sourdough-battered onion rings and Johnny Rockets' own signature sandwiches that include Philly Cheese Steak, with or without grilled vegetables, Grilled Chicken Breast Sandwich and their proprietary, homemade Egg Salad Sandwich made fresh daily.

Other upcoming menu enhancements include the addition of a Caesar salad, Chili-Cheese hamburger, (a new spin on an old classic), and flavorful new shakes.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Pancheros Mexican Grill
Panchero's is a quick-serve, fresh-Mexican franchise founded in 1992, famous for serving tortillas pressed fresh right before its customers' eyes...
The Brass Tap
Think of our brand as your neighborhood craft beer bar – only not your typical bar experience. We have optimized each of The Brass Tap’s...
Estrella Insurance
Estrella Insurance® specializes auto insurance & car insurance quotes.
Blink Fitness
At Blink Fitness, exercise isn't just about looking good, it's also about how it makes you feel.
BirthdayPak
BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.