Mini-Food Trend Reaches American Favorite, Johnny Rockets
International All-American Restaurant Chain to Roll Out Sliders and Mini Hot Dogs
Lake Forest, Calif., – In its response to relevant eating habits and strong consumer demand, Johnny Rockets, home of the original hamburger, today announced the launch of new mini-food menu items. The 23-year-old chain of more than 260 restaurants will introduce five varieties of Slider Hamburgers, plus Mini Hot Dogs and Mini Chili Dogs to their menu of all-American favorites.
According to Johnny Rockets CEO, Lee Sanders, "Throughout our history, we have remained a relevant choice for our guests by providing a variety of new menu selections along with a predictably fun atmosphere and consistently great service. These new menu items satisfy our guests' cravings for small, sharable starters and, simultaneously, quench our operators' desires to continually renew and refresh our brand."
The new Slider Hamburger options include the 'Traditional Slider' with mayo and pickle slices, or one of the four new Johnny Rockets sauces; ancho-chipotle with a smoky pepper flavor, sweet pepper relish mayo, dijonnaise sauce with a hint of horseradish and chunky bleu cheese sauce. All of the new mini-food products become available the week of March 23 and prices vary by location.
Appealing to a wide range of demographics, Johnny Rockets serves a wide variety of made-to-order, fresh, never-frozen hamburgers, hand-dipped malts and shakes, traditional American Fries, sourdough-battered onion rings and Johnny Rockets' own signature sandwiches that include Philly Cheese Steak, with or without grilled vegetables, Grilled Chicken Breast Sandwich and their proprietary, homemade Egg Salad Sandwich made fresh daily.
Other upcoming menu enhancements include the addition of a Caesar salad, Chili-Cheese hamburger, (a new spin on an old classic), and flavorful new shakes.