Hardee's Launches NASCAR Sprint Cup Series(TM) "Race to the Chase" Instant Win Game
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Hardee's Launches NASCAR Sprint Cup Series(TM) "Race to the Chase" Instant Win Game

Grand Prize Takes Winner to 2010 Coca-Cola 600 Race

ST. LOUIS, (BUSINESS WIRE) -- Hardee's® has teamed up with Coca-Cola North America to offer a NASCAR collectors' cup and instant win game. Until May 24, 2009, burger fans will receive a special-edition racing cup with any large combo meal or large beverage purchase. The cup features members of the 2009 Coca-Cola Racing Family (Greg Biffle, Denny Hamlin, David Ragan, Kyle Petty and Jeff Burton), as well as an instant peel-and-win chance to win one of 40,000 prizes.

"Hardee's always tries to keep on the pulse of our customers and we have a huge base of NASCAR fans in our markets," said Steve Lemley, vice president of field marketing at Hardee's. "It was a natural fit to launch a promotion that would give them a chance to quench their hunger, their thirst for a tall Coca-Cola beverage and possibly a trip to see one of the highest viewed NASCAR races - the Coca-Cola 600."

Grand prize is a 4-day/3-night trip for two for the 2010 Coca-Cola 600 in Charlotte, NC. The prize package includes air travel and hotel accommodations, race tickets, and access to the VIP hospitality tent that will have special appearances by members of the Coca-Cola Racing Family. Other prizes include tickets to the Coca-Cola 600, Tailgate Packages, NASCAR gear and various Hardee's food items.

About Hardee's

Celebrating more than 48 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc. had a total of 3,116 franchised or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl's Jr. restaurants and 1,908 Hardee's restaurants.

SOURCE: Hardee's



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