Fort Lauderdale, Fla.--(BUSINESS WIRE)--Pizza Fusion, pioneer of the environmental and organic restaurant movements, announced today that a master franchise development agreement has been completed for Saudi Arabia between Pizza Fusion Holdings, Inc. and Samir Food Co., Ltd., a Samir Group company. The development agreement provides for new locations throughout Saudi Arabia, with the first restaurant scheduled to open in Jeddah in late June and additional locations planned for Jeddah, Riyadh City, and Kingdom wide.
"We've received many inquiries to expand outside the U.S., but have been very particular about who we select with regard for the core values Pizza Fusion was founded upon," Randy Romano, executive vice president of sales, states. "After much evaluation, Samir Food has shown to be a solid candidate with demonstrated business expertise and a socially conscious mindset we find necessary for building the Pizza Fusion brand. We're excited to welcome them into the Pizza Fusion family."
Samir Group has a proven track record of successful franchising, which began over 55 years ago with Kodak. Today, Samir Group distributes and represents over 60 multinational companies worldwide. "We evaluated several brands before deciding to move forward with Pizza Fusion," Georges Chaoul, business development manager at Samir Food Co., Ltd., states. "Pizza Fusion combines a cutting edge concept, which we feel is the future of the restaurant industry, with an outstanding product offering that's superior in taste and healthfulness to its competitors. We're excited to introduce Saudia Arabia to the delicious taste of Pizza Fusion's menu and its socially conscious approach to restaurant service."
Pizza Fusion's agreement with Saudi Arabia represents its first international expansion. Pizza Fusion is currently considering additional international candidates with demonstrated expertise with growing brands in new markets.
Founded in 2006, Pizza Fusion combines a fresh, organic menu with an industry-leading environmental approach to restaurant service. Pizza Fusion specializes in gourmet pizza, focaccia sandwiches, salads, and desserts, all in its purest form - untainted by artificial additives, such as pesticides, preservatives, antibiotics and hormones. Pizza Fusion is considering likeminded franchise candidates for both its national and international expansions.