Century 21 Real Estate Kicks Off 'April Open House Month' Campaign With 'Path to Your Dreams' Sweepstakes

Sweepstakes opens the door to homeownership with $221,000 grand prize

April 01, 2009 // Franchising.com // PARSIPPANY, N.J. -- Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, is jump-starting the 2009 spring home buying season with its second annual April Open House Month Campaign and the launch of its first-ever "Path to Your Dreams Sweepstakes.*" Through this sweepstakes, the CENTURY 21® System is opening the door for one lucky consumer to win $221,000 toward the purchase of a home.

"In one of the best buyers' markets we've seen in many years, our CENTURY 21 sales professionals will stage thousands of open house events nationwide throughout April where they will welcome the opportunity to help consumers understand the advantages of current pricing, interest rates and incentives, such as the First-Time Homebuyer Federal Tax Credit," said Tom Kunz, CENTURY 21 president and CEO. "With our 'Path to Your Dream Sweepstakes,' CENTURY 21 will actually take it one step further and help one lucky winner to realize the American dream of homeownership."

The 'Path to Your Dreams Sweepstakes' kicks off Open House Month on April 1 and will run until midnight on May 16, 2009. In addition to the grand prize of $221,000, there will be eight regional prizes of $5,000 and 10,500 instant winners who will receive a $10 gift card. Beginning April 1, consumers can enter online at century21.com/sweepstakes, or they can enter at a CENTURY 21 Open House. The drawing for the grand prize will be held at the end of May.

"We believe that this open house and sweepstakes campaign will energize consumers as the spring home buying season begins and provide current sellers with an excellent opportunity to gain additional exposure for their properties," said Bev Thorne, senior vice president of marketing for Century 21 Real Estate LLC. "As local market professionals, CENTURY 21 System brokers and agents are uniquely qualified to help consumers realize their real estate dreams in neighborhoods across the country."

With its innovative online tools, century21.com makes planning an open house tour easier and more efficient than ever before. The CENTURY 21 Open House Planner and pinpoint mapping technologies let prospective homebuyers personalize, simplify, and organize open house plans to meet their individual needs.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,500 independently owned and operated franchised broker offices in 64 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

© 2009 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.

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