Encinitas Family Brings Healthy Food FROOTS Franchise To Community

Encinitas Family Brings Healthy Food FROOTS Franchise To Community

April 02, 2009 // Franchising.com // Davie, Florida - Proving that food does indeed bring families together, Simon Holt recently joined his family in opening a FROOTS quick service restaurant in Encinitas, the first FROOTS location in California. Located in the Encinitas Village Shopping Center, this restaurant brings a variety of smoothies, healthy gourmet wraps, salads and paninis to the community.

Simon and his father-in-law, Merv Morris, found FROOTS while researching business opportunities on the internet and were immediately taken by the quality of the foods offered. "Encinitas is our community," said Simon. "We live here; our children are in school here. Any business we would bring to our own community had to be something special and we're very proud to be owners of a FROOTS franchise."

Simon and Merv are joined in their FROOTS ownership by Simon's brother-in-law, Brett Bohannon, and Merv's wife Michelle. The Morrises live in Solana Beach but have much of their family in Encinitas. Merv manages his own consulting firm and Michelle is a mortgage broker. "We feel fortunate to have found FROOTS," said Merv. "We believe it is the perfect fit for this dynamic community."

FROOTS offers diners a real change from typical quick service menus. "Their tag line is, "Eat. Drink. Be healthy." Offerings include everything from gourmet soups to jerk chicken or tofu garden wraps, to Greek salad with humus. Specialty beverage choices include fresh squeezed juices and 100% natural mixed fruit smoothies. For those in need of a little extra boost, FROOTS offers Red Bull® smoothies, mixing fresh fruit with the caffeine, vitamin and energy drink. For the body conscious, performance smoothies, combining protein, fat burner or energy enhancing powders, are available. Green tea and wheatgrass shots are also served.

"Encinitas is one of the most beautiful and active cities in the world and we knew that we wanted to offer food that could satisfy active people and health-conscious families," added Simon. "We hope people will stop in so that our family can welcome theirs."


FROOTS is a quick service restaurant offering a variety of fruit smoothies, healthy gourmet wraps, salads and paninis. Using only fresh ingredients, FROOTS creates unique flavor profiles to satisfy a culturally-diverse clientele. FROOTS Franchising, Inc., is headquartered in Davie, FL and is a privately owned company. The concept was created in 2001 by its founder and CEO, David Lopez and has been franchising since 2004. Currently there are over 37 locations in the US and international locations in Honduras, Panama, Guam, Turks & Caicos. Ireland and Puerto Rico will be opening soon. Expansion plans include opening an additional 500 locations in the next five years.

FROOTS was named one of the FAST 55 by the Franchise Times and made the Top 500 list in Entrepreneur Magazine.



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