Good Earth Is Seeing "Red" This Spring

Good Earth Coffeehouse and Bakery launches two new Red Tea Espresso beverages: Red Vanilla Latte and Red Vanilla Frappe

CALGARY, ALBERTA, MEDIA ADVISORY--(Marketwire - March 31, 2009) - Good Earth Coffeehouse and Bakery, a Calgary based coffeehouse chain, is launching red espresso®, the world's first tea espresso, in all of its cafes starting on April 1st. The "espresso" is made from 100% premium Rooibos (pronounced 'Roy-bos) tea that has been ground, like coffee, to a patented espresso grind for use in espresso machines. Rooibos only grows in South Africa and the Rooibos Good Earth is using is premium grade tea sourced from a single family-run farm in the Cedarberg Mountains near Cape Town. It is different from the steeped tea bag versions that are currently out in the market and offers many benefits:

  • It is naturally caffeine free and can be enjoyed by those avoiding or watching their caffeine intake.
  • A shot of red espresso® has five times more antioxidants than a cup of green tea and is known to be a potent immune booster.
  • It is significantly stronger than Rooibos tea from a tea bag; it is darker in colour and richer in taste, and contains about 10 times more antioxidants.
  • It is sweet with a slightly earthy flavor and is even coated with crema like a coffee based espresso.

"Even though coffee based espresso is our focus, we wanted to provide an alternative to people who are avoiding caffeine but who would still enjoy a rich tasting latte ," says Nan Eskenazi, Co-Founder, Good Earth Coffeehouse and Bakery. "More and more people are drinking tea lattes and our Red Vanilla Latte and Frappe make an excellent addition to our tea latte lineup. This past January our Earl Grey latte won consumer's choice favourite Earl Grey Latte and we expect our Red Tea espresso to also be a hit with customers. We are currently planning new red espresso® beverages to launch for the summer and beyond. The red espresso® will also be sold retail in our cafes for home use.

About Good Earth Coffeehouse and Bakery

Good Earth is a chain of specialty coffeehouses and bakeries with over 20 locations throughout Alberta and one in B.C. With a reputation for excellence, the company has long been known for their premium-brewed coffee, espresso-based beverages and wholesome food. Good Earth has focused on creating a unique experience for customers through the combination of a distinctive coffeehouse environment, a passion for good food and social and environmental responsibility. It continues to expand the café chain through franchising while maintaining its unique position and brand in the coffeehouse industry.

About red espresso®

red espresso® is premium Rooibos tea refined under patent to an espresso grind similar to coffee, and produced for use in espresso and coffee appliances. Expressed, it delivers a strong, rich-tasting red espresso shot, complete with crema that is used to make a range of hot and iced red drinks. In this concentrated expression, red espresso® is richer in flavor, darker in color and higher in antioxidants than regular Rooibos tea.



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