Dallas, // PRNewswire // -- As consumers continue to adopt healthier lifestyles, Chili's continues to provide healthier options for their guests by adding new menu items to their Guiltless Grill(R) and partnering with Curves(R).
Chili's was one of the first casual dining restaurant concepts to create a menu section -- the Guiltless Grill -- devoted to healthier items in 1993. Along with the addition of four new Guiltless Grill menu items in February, Chili's has partnered with Curves, the world's leading fitness centers designed specifically for women, to reach out to those practicing a healthier and more active lifestyle.
One element of the partnership is the Guiltless Rewards Sweepstakes launching April 6 on iVillage.com, the leading online community for women which provides its devoted audience with an array of tools, content and the motivation they need to enjoy a healthier lifestyle.
Eligible consumers will have the chance to win a $500 Chili's gift card and a 1-year membership to Curves ($700 value) by entering the sweepstakes online from April 6, 2009 through May 31, 2009 at www.ivillage.com/partners/guiltlessrewards.
As a part of the partnership, Curves members received an extra incentive to try the new Guiltless Grill menu items in the form of a $5 off coupon. More than 1 million coupons were hand-distributed to the 2.5 million Curves members in the U.S. in January and February.
"The road to a healthier lifestyle begins with the choices we make every day," said Curves founder Diane Heavin. "Chili's understands our goal of providing women real solutions that allow them to make those healthier choices. Partnering with a national restaurant chain that provides lower calorie options will give our members a chance to dine out without the added stress of searching the menu for a meal that matches their healthier lifestyles."
Chili's will also be running advertisements in diane, The Curves Magazine, a quarterly in-club publication designed to motivate and celebrate the spirits of Curves members who seek optimum health, fitness, beauty, confidence, and strong relationships.
Chili's Grill & Bar is the flagship brand of Dallas-based Brinker International (NYSE: EAT), a recognized leader in casual dining. Chili's offers a fun, energetic atmosphere and a distinct, fresh mix of grilled American favorites at more than 1,400 locations in 27 countries and two territories. Other Brinker brands include Maggiano's Little Italy(R) and On The Border Mexican Grill & Cantina(R).
Curves works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to over 4 million women. With nearly 10,000 locations in 70 countries, Curves is the world's largest fitness franchise.
SOURCE Chili's Grill & Bar