Sotheby's International Realty Brand Honored by Franchise Business Review
April 06, 2009 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC today announced it won Franchise Business Review's Best in Category for Real Estate Franchisee Satisfaction award for the second year in a row.
The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 4th annual Franchisee Satisfaction Awards presented by Franchise Business Review. Sotheby's International Realty Affiliates LLC also was ranked No. 7 for all franchise categories with more than 200 locations. This is the second year the brand was rated in the top 10 of all franchise categories.
"Our goal is to provide our franchisees with the resources they need to better serve their clients and remain leaders in their markets," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC, "For us to receive this recognition two years in a row demonstrates that we have built a service and support platform our franchisees find valuable. I consider that a true measure of our effectiveness and success."
Franchise Business Review surveyed franchisees from more than 400 leading systems, representing nearly 100,000 franchisees, for the 4th annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction.
"With all the doom and gloom news about the economy lately, it's great to see that the very best franchise systems are still performing well for their franchise owners," says Eric Stites, president and chief executive officer, Franchise Business Review. "It is still a good time to buy a franchise business, assuming you choose the right one. This year's 115 award-winners have a proven record of success and are clearly some of the top investment opportunities in the marketplace today."
The Sotheby's International Realty® network currently has more than 10,700 sales associates located in more than 500 offices in 39 countries and territories worldwide.
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences.
About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.