Einstein Noah Restaurant Group Announces the Appointment of James P. O'Reilly as Chief Concept Officer

Lakewood, Colo.--(BUSINESS WIRE)-- Einstein Noah Restaurant Group (NASDAQ: BAGL), a leader in the quick-casual segment of the restaurant industry operating primarily under the Einstein Bros.® Bagels, Noah's New York Bagels®, and Manhattan Bagel® brands, today announced the appointment of James P. O'Reilly as Chief Concept Officer, effective immediately.

As Chief Concept Officer, Mr. O'Reilly will report directly to Jeff O'Neill, Chief Executive Officer and President, and be responsible for all aspects of store branding and concept development including advertising, merchandising, promotion and innovation. Additionally, he will assume responsibility for Einstein Noah's information technology department, as well as restaurant development and real estate.

Mr. O'Reilly comes to Einstein Noah after a twelve year career with Yum! Brands, the largest restaurant company in the world in terms of system restaurants. Most recently he served as SVP of U.S. Marketing and immediately prior, served as Chief Marketing Officer for KFC in the United States. Throughout his tenure, Mr. O'Reilly held various senior-level marketing positions at the company's core concepts namely Pizza Hut, KFC, and Taco Bell and his lengthy domestic experience was complimented by international assignments including the United Kingdom, Canada, the Caribbean and Latin America. He received Yum's Global Chairman's award in 2005 and was also voted Marketer of the year (as Marketer for the Next Generation) by Brand Week Magazine.

Jeff O'Neill, Chief Executive Officer and President of Einstein Noah, stated, "We are pleased to welcome James to Einstein Noah as Chief Concept Officer and look forward to his contributions. He will be a key driver of our Corporate branding and development strategy and I am confident that his world class experience will have a significant and positive impact on our Company."

James O'Reilly added, "I am very excited to join Einstein Noah and believe the Company is well positioned in the marketplace. The Company has strong brands that resonate with a loyal customer base and our current market penetration suggests a business that can flourish over the next decade. I look forward to working with this strong and experienced team and believe we can create significant value over the coming years."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.® Bagels and Noah's New York Bagels® brands and primarily franchises locations under the Manhattan Bagel® brand. The company's retail system consists of more than 600 restaurants, including more than 100 license locations, in 36 states plus the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL.

Source: Einstein Noah Restaurant Group


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