Sotheby's International Realty Brand Expands Presence in Florida

April 16, 2009 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC today announced that Sailfish Point Realty LLC, located in the Sailfish Point community of Stuart, Fla., is the newest member of its luxury real estate network.

The firm now will do business as Sailfish Point Sotheby's International Realty, with Richard C. Geisinger, Jr. serving as the broker managing partner.

"Sailfish Point is a premier oceanfront, golf community that caters to high-end market consumers," said Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC. "Sailfish Point Realty has been serving the real estate needs of its community for nearly 30 years. This firm and its professionals stand for quality service and properties, and are an ideal fit for our brand."

The firm is located at 1648 SE Sailfish Point Blvd., Stuart, Fla., and has five sales associates.

"Having represented Sailfish Point in its real estate endeavors since 1979, we have a long-standing reputation in this community," said Geisinger. "By joining the Sotheby's International Realty® brand, we are bringing together our local market expertise with the brand's reputation for quality and excellence in luxury real estate. This allows us to offer our clients an even higher level of service and reach."

The Sotheby's International Realty network currently has more than 10,700 sales associates located in more than 500 offices in 39 countries and territories worldwide. Sailfish Point Sotheby's International Realty listings will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.

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