Innovative Mother-in-Law ad campaign wins "Best Real Estate Online Ad"
April 21, 2009 // Franchising.com // PARSIPPANY, N.J. -- Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, is proud to announce that its Mother-in-Law advertisement won the "Best Real Estate Online Ad" at the Internet Advertising Competition, produced by the Web Marketing Association*.
The Mother-in-Law series highlights the company's advanced mapping features by taking a lighthearted look at how one might use its pinpoint mapping technology to draw specific lines on map to avoid living near the dreaded mother-in-law.
"Our goal is to capture the consumers' imagination with our advertising as much as we capture their attention with our exceptional real estate mapping technology," said Bev Thorne, senior vice president, marketing, Century 21 Real Estate LLC. "This award is an outstanding accomplishment for our brand and further evidence that our online marketing efforts are succeeding in reaching consumers in an entertaining and informative way."
In January, CENTURY 21® announced its decision to transition its national television advertising spend to additional online advertising, including media spend in the following categories in 2009: display, search engine marketing and partnerships with real estate listing Web sites.
*The Web Marketing Association is the producer of the WebAwards, an annual award competition that is designed to judge corporate Web sites against an Internet standard and against peer sites within their industry. Now in its 12th year, the WebAward Competition has become the premier event for Web developers and marketers each year.
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,500 independently owned and operated franchised broker offices in 64 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
© 2009 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.