Century 21 Real Estate Online Advertising Recognized With Award

Innovative Mother-in-Law ad campaign wins "Best Real Estate Online Ad"

April 21, 2009 // Franchising.com // PARSIPPANY, N.J. -- Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, is proud to announce that its Mother-in-Law advertisement won the "Best Real Estate Online Ad" at the Internet Advertising Competition, produced by the Web Marketing Association*.

The Mother-in-Law series highlights the company's advanced mapping features by taking a lighthearted look at how one might use its pinpoint mapping technology to draw specific lines on map to avoid living near the dreaded mother-in-law.

"Our goal is to capture the consumers' imagination with our advertising as much as we capture their attention with our exceptional real estate mapping technology," said Bev Thorne, senior vice president, marketing, Century 21 Real Estate LLC. "This award is an outstanding accomplishment for our brand and further evidence that our online marketing efforts are succeeding in reaching consumers in an entertaining and informative way."

In January, CENTURY 21® announced its decision to transition its national television advertising spend to additional online advertising, including media spend in the following categories in 2009: display, search engine marketing and partnerships with real estate listing Web sites.

*The Web Marketing Association is the producer of the WebAwards, an annual award competition that is designed to judge corporate Web sites against an Internet standard and against peer sites within their industry. Now in its 12th year, the WebAward Competition has become the premier event for Web developers and marketers each year.

About Century 21 Real Estate LLC

Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,500 independently owned and operated franchised broker offices in 64 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

© 2009 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Chronic Tacos
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants...
SiempreTax+ is a low-investment tax franchise opportunity. SiempreTax+ specializes in tax return preparation for individuals and small businesses in...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
The Hummus Republic
The Hummus Republic is a Modern Mediterranean QSR, hungry for change in the fast casual food industry. We're here to bring the flavors of authentic...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.