Bundled Web 2.0 Tools Enable Online Conversations Between Agents and Consumers
April 27, 2009 // Franchising.com // PARSIPPANY, N.J.-- Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, today announced the launch of C21 Communities, its new social media platform. C21 Communities is available directly from the company's Web site, www.century21.com, and this new platform bundles a dynamic set of social media tools designed to enable online conversations between its agents and consumers, including:
"Social media offers a powerful new way to reach consumers," said Bev Thorne, senior vice president of marketing for Century 21 Real Estate LLC. "It is dramatically changing the way that we market our brand and it opens up an entirely new space for our brokers and agents to market their properties and services. By taking a leadership position in this space, we are positioning our System members for success with the next generation of home buyers and sellers."
For a demonstration of how CENTURY 21 is leveraging its new social media platform:
"We developed C21 Communities with the goal of opening up an online conversation with the consumer," said Thorne. "Just as CENTURY 21 was the first national real estate franchise to advertise on television, we will continue to take a leadership position as we expand our capabilities in the social media space."
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of more than 8,500 independently owned and operated franchised broker offices in 64 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
© 2009 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Licensed To Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.