Krispy Kreme Launches MINI Cooper Sweepstakes to Complement Big Menu Addition

New Mini Doughnuts Filled With Huge Flavor and Signature Taste

Winston-Salem, N.C.,/PRNewswire-FirstCall via COMTEX News Network/ -- It's said that good things come in small packages, and Krispy Kreme Doughnuts, Inc.'s (NYSE: KKD) newest introduction, the mini doughnut, is no exception. In addition to these mini treats, Krispy Kreme is giving doughnut fans an even bigger reason to celebrate with the launch of a new sweepstakes that offers customers the opportunity to drive away in a set of MINI Cooper wheels.

The minis sweepstakes will give one lucky person a chance to ride in style in a brand-new 2009 MINI Cooper. Beginning April 27 through May 31, customers can enter to win by receiving an entry code with any mini doughnut purchase at participating Krispy Kreme stores. Krispy Kreme fans can also go online at www.KrispyKreme.com to enter the sweepstakes with no purchase necessary. The grand prize winner will be selected on or about June 15, 2009.

Krispy Kreme's new tasty mini treats, which add to the company's legendary doughnut lineup, are about half the size of traditional doughnuts and are available in three delicious varieties: Signature Original Glazed(R), Chocolate Iced rings and Chocolate Iced rings with sprinkles. Minis make just the right addition to any party or gathering with family or friends. Pick up a few to enjoy solo or share them with colleagues at the office--it's an ideal way to stretch anyone's doughnut dollar.

"Our new mini doughnuts are small, and irresistible," said Ron Rupocinski, executive chef for Krispy Kreme. "These affordable and adorable one-of-a-kind doughnuts make the perfect little indulgence at any party."

Visit Krispy Kreme's Web site to join "Friends of Krispy Kreme" and receive updates on special promotions, exclusive offers and local events.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature hot Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds.

SOURCE Krispy Kreme

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