Healthy Fast Casual Concept Plans for 5 Units in DC Metro Area
April 28, 2009 // Franchising.com // Chicago, IL, -- Restaurant industry professional Andrew Nelson has signed a multi-unit franchise deal to open 5 Freshii restaurants in Washington, DC. The fast casual Freshii is known for its modern, hip vibe and convenient, healthy and delicious meals and snacks. There are currently 13 units in Chicago and Toronto, several new restaurants currently under construction, and 90 units in varying stages of development in Illinois, Washington, DC, and Philadelphia, PA.
Nelson plans to open 5 restaurants in select trade areas in the Washington, DC metro area, and he will also be evaluating sites in Montgomery County, MD. The franchisee plans to analyze strategic data on prime trade areas, including similar restaurant sales, potential sites and real estate deal terms. He aims to open his first DC area restaurant by early 2010.
After working for a number of fine Washington, DC restaurants, most recently, Chef Geoff's, and owning his own real estate development company, Nelson discovered Freshii and determined the timing was right to pursue his entrepreneurial goals. "Today's restaurant patrons are seeking fresher, healthier options. Freshii's food quality is excellent and all ingredients are fresh and real with no preservatives. After meeting with Freshii's founder in Chicago, seeing the simple but impressive operation first hand, and most importantly tasting the delicious menu, I knew Freshii would be perfect for Washington, DC."
Freshii opened its headquarters and first U.S. location in the heart of Chicago across from the Sears Tower. Freshii gained instant buzz from the media and its guests for offering a nutritious and delicious breakfast, lunch and mid-day snack on the go, without sacrificing taste, health needs or time. Freshii offers an array of quick, nutritious and tasty options including salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, served in a fast, fun, hip and environmentally sustainable atmosphere. Freshii provides healthy and convenient meals and snacks in a busy world, leaving no room for excuses. Freshii is actively looking for franchise partners who share the same goals and have a passion for promoting healthy living in a fast paced world.
Freshii's popularity skyrocketed since the first location opened in Toronto in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. In 2008, U.S.-based QSR Magazine dubbed Freshii "One To Watch." In October of 2008, Freshii founder and CEO, Matthew Corrin, was interviewed by Sir Richard Branson at an interactive entrepreneur's summit about the risks and rewards associated with owning and operating a fast growing business.
Freshii's new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii's menu offers build-your-own salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, personalized with ingredients from three categories: 24/7 - super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balance - essential fats, slow-burning carbs, good oils and high protein and splurge - great flavors to be enjoyed in moderation. Visit Freshii's Web site to create a virtual salad, wrap, rice bowl or soup and instantly see the nutritional value of your ingredients. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy and delicious meals and snacks served fast enough to fit into anyone's busy schedule. Freshii's hip, friendly and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nationwide expansion across North America.