"Cake Their Day:" Celebrate Moms, Dads And Grads With Three New Ice Cream Cakes From Maggiemoo'S Ice Cream And Treatery

May 01, 2009 // Franchising.com // Atlanta -- Forget the flowers and ties for Mother's and Father's Day and the monogrammed stationary for graduation day! This year, celebrate with something the entire family can enjoy, MaggieMoo's Ice Cream and Treatery's super-premium ice cream cakes. MaggieMoo's is offering customers a newly designed line of cakes that will include the new Queen Dream Cake, Tie Dream Cake and Star Dream Cake. MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

All ice cream cakes are made with MaggieMoo's award-winning ice cream and can be customized to fit any personality. MaggieMoo's innovative cake line will be sure to sweeten any special occasion and have Mom feeling like a queen for the day, while Grads are recognized for their shining star accomplishments. And don't forget Dad, who will certainly get a kick out of the new Tie Dream Cake.

"The new Moms, Dads and Grads cake line are the perfect compliment to our existing Dream Cake line for the upcoming celebrations," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The cakes are fun, stylish and a delicious addition to any party."

Cakes and cupcakes are available for online ordering at participating stores through www.maggiemoos.com, where customers can also signup for MaggiE-Mail to receive news, special offers and birthday surprises.

About MaggieMoo's Ice Cream and Treatery (www.maggiemoos.com)

MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated franchised stores that specialize in serving super-premium ice cream and desserts. In 1989, MaggieMoo's opened its first store in Kansas City, Kansas. The brand is known as the innovator of the world's first ice cream cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association. In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and community groups. Miss Maggie Moo works with celebrities to raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.



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