CENTURY 21 Real Estate and REALTOR.com(R) Announce Comprehensive Online Marketing Alliance
"The Gold Standard Partnership" Showcases CENTURY 21 Listings on Realtor.com, the Most Widely Visited Real Estate Web Site
PARSIPPANY, N.J. and LOS ANGELES -- Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate sales organization, and REALTOR.com®, the #1 homes-for-sale site, are pleased to announce an industry leading alliance to showcase every CENTURY 21® listed property on Realtor.com. The CENTURY 21 program, aptly named the "Gold Standard Partnership," provides every CENTURY 21 broker with visibility for their listings on the nation's most visited real estate Web site 365 days a year. The CENTURY 21 System is the only national real estate franchise to provide this significant online exposure to its System members.
The Gold Standard Partnership provides tremendous value to both buyers and sellers who work with CENTURY 21 brokers and agents. Century 21 Real Estate LLC has subsidized the cost of the program for every CENTURY 21 franchise owner. The Showcase Listing Enhancement offering includes:
- a photo gallery of up to 25 high-quality jumbo photos,
- detailed neighborhood information,
- open house alerts,
- full-motion videos and virtual tours where available,
- multiple lead forms, and
- reports on consumer traffic related to each listing.
"Through this powerful alliance with REALTOR.com, we are demonstrating our commitment to deliver enhanced value to consumers through our brokers and agents and online advertising," said Bev Thorne, senior vice president of marketing, Century 21 Real Estate LLC. "This underscores our transition from national television advertising to national online advertising. Our business results confirm that we are generating 20 percent more leads for our agents via online advertising. The Gold Standard Partnership is part of our ongoing efforts to position our System members with a competitive advantage that enables them to deliver unparalleled value to consumers."
According to the National Association of Realtors®, 87% of buyers begin their home search on the Internet while only 3% of home buyers found their home through other forms of advertising.
As a result of this online marketing alliance, CENTURY 21 brokers and agents now have ongoing access to the many marketing benefits offered by Realtor.com to generate buyer interest and provide maximum exposure for home sellers.
"Realtor.com delivers maximum listing exposure to potential buyers and sellers at all stages of the homeownership cycle," said, Matthew Moore, head of sales and marketing at Realtor.com. "Through this new marketing program, we enable more opportunities for local CENTURY 21 professionals to get in front of the largest audience of prospective clients, increase their pipeline of inquiries, and ultimately help more satisfied home buyers and sellers."
Moore said that the new agreement is significant because it showcases CENTURY 21 listings on Realtor.com by prominently featuring them on a highly visible "virtual store shelf," giving local CENTURY 21 brokers and agents a powerful online marketing presence.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System. The System is comprised of approximately 8,500 independently owned and operated franchised broker offices in 64 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
REALTOR.com®, where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official Web site of the National Association of REALTORS®., REALTOR.com currently offers potential homebuyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 5.0 million consumers in March 2009. Agents and companies have the power to customize REALTOR.com resources to maximize their brand and productivity.
REALTOR® and REALTOR.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.
About MOVE, INC.
Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with 7.0 million monthly visitors to its online network of websites. Move, Inc. operates: Move.com®, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official Web site of the National Association of REALTORS®; Welcome Wagon®; Moving.com; SeniorHousingNet(TM); and Top Producer® Systems. Move, Inc. is based in Westlake Village, California.
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
 National Association of REALTORS® 2009 Profile of Home Buyers and Sellers
 comScore Media Metrix, March 2009