Rubio's Fresh Mexican Grill(R) Combines Favorites- Burger and Taco- in New All-American Taco
Quintessential American Meets Quintessential Mexican for the Best of Both Worlds
Carlsbad, Calif.,// PRNewswire-FirstCall // -- Rubio's Fresh Mexican Grill today announced the introduction of its new All-American Taco, the "burger with a Beach Mex twist." The most classic of American dishes, the hamburger, meets the most classic of Mexican dishes, the taco, and the combination reins in the best flavors of each. The $2.99 All-American Taco will be added to Rubio's(R) menu for a limited time beginning May 6, 2009.
The new Rubio's(R) All-American Taco is a juicy, char-grilled, beef patty seasoned with flavorful spices, topped with melted American cheese, then complemented with salsa fresca, smoky garlic-chipotle mayonnaise and lettuce. It is served inside a warm, soft flour tortilla with a jalapeno pepper on the side.
"I've always wanted to blend the cultural tastes of Mexico with those of the U.S.A., and I think this new All-American Taco is better than either on its own," said Ralph Rubio, co-founder and chairman, Rubio's. "We looked beyond the expected to introduce something totally unique, and with one bite the All-American Taco brings fond memories of the local beach drive-in and a trip to Cabo all at once."
Sandwiches, tacos and burgers all take on local accents everywhere in the United States and with the All-American Taco, Rubio's has upgraded two distinctive and popular dishes into an offering destined to become an American favorite.
About Rubio's(R) Restaurants, Inc. (Nasdaq: RUBO)
Bold, distinctive, Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill(R). The first Rubio's was opened in 1983 in the Mission Bay community of San Diego by Ralph Rubio and his father, Ray Rubio. Rubio's is credited with introducing fish tacos to Southern California and starting a phenomenon that has spread coast to coast. In addition to chargrilled marinated chicken, lean carne asada steak, and slow-roasted pork carnitas, Rubio's menu features seafood items including grilled mahi mahi and shrimp. Guacamole and a variety of salsas and proprietary sauces are made from scratch daily, and Rubio's uses canola oil with zero grams trans fat per serving. The menu includes tacos, burritos, salads and bowls, quesadillas, HealthMex(R) offerings which are lower in fat and calories, and domestic and imported beer in most locations. Each restaurant design is reminiscent of the relaxed, warm and inviting atmosphere of Baja California, a coastal state of Mexico. Headquartered in Carlsbad, California, Rubio's operates, licenses or franchises more than 190 restaurants in California, Arizona, Colorado, Utah and Nevada.
SOURCE Rubio's Restaurants, Inc.
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