May 08, 2009 // Franchising.com // PARSIPPANY, N.J. -- Sotheby's International Realty Affiliates LLC announced it is collaborating with The Wall Street Journal to present the many values of real estate as a long-term investment and showcase unique properties from its network's 10,700 sales associates located in more than 500 offices in 39 countries and territories worldwide.
The Sotheby's International Realty brand and The Wall Street Journal will co-host "The Business of Extraordinary Living" on the publication's Web site, www.wsj.com, a microsite designed to provide insights into the real estate market from the brand's worldwide network.
"This unique microsite was designed to meet the specialized needs of our clientele and The Wall Street Journal's readers," said Wendy Purvey, senior vice president, marketing, Sotheby's International Realty Affiliates LLC. "Those readers are looking to grow their portfolios in today's ever-changing market and look to The Wall Street Journal for its insights. 'The Business of Extraordinary Living' will showcase our brand's unique perspective on the world of real estate, which always will be one of the best investments to grow long-term wealth."
In a section entitled "The Address," "The Business of Extraordinary Living" provides information about the properties represented by the Sotheby's International Realty network. The Web site's "Insights" section features data, statistics and other relevant market information. The "Living" section focuses on lifestyle trends including home styles, living, architecture and art. The "Brand" section gives an overview of the Sotheby's International Realty network, its history and relationship with the Sotheby's Auction House.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744.