Coaching. Not Just for Sports.

ActionCOACH Explores Similarities Between Business and Sports – With Exceptional Results.

Las Vegas, NV, --( Both categories are driven by numbers and statistics. Both are elevated by winners. And both attract individuals who love to compete.

ActionCOACH, the world's number one business coaching firm, has made the connection between sports and business even more complete over the course of a year-long campaign touting the benefits of business coaching titled "Coaching. Not Just For Sports."

"Just like every great athlete relies on a coach to develop a great training plan or a game plan to achieve success – more business owners than ever are relying on a business coach to help them develop a winning business plan for a more profitable business," ActionCOACH CEO Brad Sugars said. "The benefits of having a business mentor guide company decisions and help develop plans can really make a positive difference and can be the cause of tremendous business growth."

Additionally, a focus on numbers, accountability and systems are key factors in the ActionCOACH approach – factors that also highlight the best practices of the world's most effective sports coaches.

"The sports world is full of examples of great athletes who never reached their full potential or won a championship until they were mentored by a good coach with a great system. From Michael Jordan and Kobe Bryant with Phil Jackson to Tiger Woods and his coaches, the connection between good coaching and 'wins' is clear," Sugars said.

"For our clients, the results are the same. Over and over again, for the past fifteen years, the 'after a business coach' results far outpace the 'before a business coach' results – and it doesn't matter what category a business may be in."

For one ActionCOACH client, Don McCreedy, who heads A. Guinness & Company Inc. in Ontario, Canada, the benefits of having an ActionCOACH have been profound.

"I have an MBA and I own a business that has been operating successfully for over 100 years. In the past 17 years we have had pretty steady growth in both revenue and profit, but the one thing that had not changed was the time I spent in the business – and was a lot," he said.

"So I hired ActionCOACH to help me find ways to work less hours, and just 6 months time, we were already paying for our fee many times over and I was working less. After 10 months, we doubled our net profit margin, so I would highly recommend coaching and the coaching process to other businesses." McCreedy's experience is typical for coached business owners.

"Don is just one of thousands of owners who have benefitted from business coaching," Sugars said. "Once an owner decides he can be coached and is willing to be coached, great results follow. After all, owners and athletes are people, and coaching is all about guiding people to achieve a win – no matter what their field of play may be."

ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 26 countries.



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