White Plains, N.Y., (BUSINESS WIRE) -- Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announces that as part of its new partnership with Live Nation (NYSE: LYV), the world's largest live music company, it has been named "Proud Sponsor" of the Jonas Brothers 2009 summer concert tour. To celebrate, Starwood Preferred Guest(R) (SPG) is rewarding members with an opportunity to bid Starpoints on VIP packages including premium tickets to see the band perform live and attend select pre-show sound check parties in U.S. markets on the Jonas Brothers World Tour 2009. This is the first of several premium live music experiences SPG is making available to members as a result of the announced alliance. Upcoming programs will include redemption opportunities for artist experiences with Jonas Brothers, Depeche Mode, The Fray, 3 Doors Down, Blake Shelton, Taking Back Sunday and many other Live Nation artists.
"We continue to look for new ways to reward our loyal members by connecting with them through their passions and giving them the chance to surprise and delight their families both in and out of the hotel stay," said Mark Vondrasek, SVP, Distribution, Loyalty & Partnerships for Starwood. "This extraordinary opportunity to win concert tickets and an artist experience is a perfect example of the once-in-a-lifetime experiences SPG is proud to offer its members."
As the "Preferred Hotel" for Live Nation venues including all House of Blues(R) Clubs, Starwood will be able to offer its members an array of premium music offerings including special ticket offers, premium seats, interactive artist experiences and retail discounts for artist merchandise all through its SPG program.
The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/flights, thelobby.com, SPG Check-In, and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 890 properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 960 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Méridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts.
Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV.
SOURCE: Starwood Hotels & Resorts Worldwide, Inc.