Applebee's Services Selects TapDynamics to Support New Draft Beer Optimization Program

SAN FRANCISCO, May 14 // PRNewswire // -- TapDynamics, the leading provider of beverage management solutions, today announced an agreement with Applebee's Services, Inc., a wholly owned subsidiary of DineEquity, Inc. (NYSE: DIN) , to implement the TapAdvisor Service Platform across all 398 of Applebee's Services company-owned Applebee's restaurants. As of today, TapDynamics had completed the first phase of the deployment which included the activation of 320 Applebee's stores. The second phase, which includes the additional 78 company-owned locations, will be complete by May 30, 2009.

TapAdvisor's comprehensive service offering is designed to improve draft beer profitability and increase the quality of the draft beer product sold at on-premise locations. Applebee's is using the TapAdvisor Service Platform as the foundation for their new Draft Beer Optimization Program designed to grow draft beer sales, increase profitability and improve the overall quality of draft beer poured at Applebee's locations.

"We made the decision to deploy the TapAdvisor service in all of our company-owned stores based on the significant financial results generated during our pilot as well as the simplicity of their service platform," stated Sam Rothschild, Senior Vice President of Operations for Applebee's. "TapDynamics provides Applebee's with the resources to grow draft beer sales, drive higher profit margins and monitor the quality of our draft beer product. The ultimate goal of our Draft Beer Optimization Program is to serve the best draft beer in the industry and I believe TapDynamics will play a key role in that process."

"As the largest casual dining restaurant brand in the world, this strong endorsement from Applebee's is a tremendous validation for our TapAdvisor Service Platform," said Michael Cann, CEO of TapDynamics. "We are honored to be working with Applebee's and look forward to delivering the resources and information necessary to increasing both the profitability and quality of draft beer served at Applebee's locations."

About TapDynamics, Inc.

TapDynamics is a leading provider of beverage management, data analytic and market research solutions to the hospitality industry. Through our TapAdvisor Service Platform, hospitality operators are able to identify the root causes of beverage loss at the store level driving an immediate increase in revenue, lower costs and improved operational visibility.

About Applebee's Services, Inc.

Applebee's Services, Inc., and its affiliates, franchise and operate restaurants under Applebee's Neighborhood Grill & Bar and are a DineEquity, Inc. (NYSE: DIN) brand. Currently, there are over 1,990 Applebee's restaurants operating system-wide in 49 states, 17 international countries and one U.S. territory. With nearly 3,400 restaurants combined, DineEquity is the largest full-service restaurant company in the world.

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