Carl's Jr. Carnivores Rekindle Love Affair with Mushrooms
Award-Winning Portobello Mushroom Six Dollar Burger Lets Meat Lovers Embrace Popular Fungi
Carpinteria, Calif., (BUSINESS WIRE) -- Carl's Jr.(R) brings fancy back to fast food with the Portobello Mushroom Six Dollar Burger(TM), returning to the menu today. The award-winning burger, a customer favorite which set the standard for fine-dining taste at a quick-serve price when introduced in 2005 and again in 2007, now will become a permanent menu item at Carl's Jr. Topped with sautéed Portobello mushrooms, Carl's Jr. makes it easy for burger fans to get their fine-dining fix.
"The Portobello Mushroom Six Dollar Burger is one of those craveable tastes that people can't seem to get enough of," said Brad Haley, executive vice president of marketing at CKE Restaurants. "Maybe that's because we combine sautéed Portobello mushrooms, often referred to as 'the steak of vegetables,' with a big, charbroiled, 100% Black Angus beef patty. In fact, the burger sold even better when we re-introduced it than it did the first time, so this time around we're making it a permanent menu item."
The Portobello Mushroom Six Dollar Burger features almost a half-pound of 100% Black Angus beef, topped with Portobello mushrooms sautéed in a garlic-butter sauce, Swiss cheese, red onion, whole leaf lettuce, tomato and mayonnaise on a seeded bun.
"This is a momentous day for mushroom fans," said Bart Minor, president of the Mushroom Council. "Portobello mushrooms are delicious, versatile and part of a nutritious diet, especially for young hungry carnivores. We know fun guys will really like this burger. Fun guys, fungi...get it?"
During its initial appearance on the Carl's Jr. menu in 2005, The Portobello Mushroom Six Dollar Burger won the product award for excellence from Produce Business Magazine, and was among a handful of menu items profiled by USA Today for a trend story on fast-food going gourmet.
The Portobello Mushroom Six Dollar Burger is available at Carl's Jr. for $4.89 or $7.39 for a combo including fries and a drink. The tasty Portobello mushroom sauce can be added to any of Carl's Jr. burgers for an additional charge. Prices may vary.
A new commercial titled "Last Bite" will begin airing today to support the Portobello Mushroom Six Dollar Burger. In it, a young hungry guy describes how he eats his burger, rearranging it "just so" to capture the delicious flavor in each bite, including the last. The commercial was created by Mendelsohn Zien Advertising.
Carl's Jr. is also offering a coupon for a free Portobello Mushroom Six Dollar Burger with the purchase of a $20 Carl's Jr. gift card. Gift cards can be purchased in restaurants or online.
About Carl's Jr.
Carl's Jr. is celebrating more than 65 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today an international organization that employs nearly 30,000 people worldwide. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended January 26, 2009, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,116 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,195 Carl's Jr. restaurants and 1,908 Hardee's(R) restaurants. For more information, or to find a Carl's Jr. near you, go to
SOURCE: Carl's Jr.