Boca Raton, FL, --(PR.com)-- Preferred Care at Home, a national non-medical home care franchise company specializing in elderly care to celebrate life, dignity and independence, added a new member to its executive team in October 2008 to help guide the company's continued growth.
Allison Lloyd has years of diverse communications experience in the areas of public relations, advertising, marketing and web development. Prior to Preferred Care at Home, she held key positions as an editor and freelance writer, and currently owns and operates a South Florida online publication.
Since joining Preferred Care at Home, Lloyd has managed all communications and public relations developments for the franchise. "Ms. Lloyd's involvement in the company has lead to multiple benchmarks, including the introduction of a new company website and private franchise Intranet site, the debut of Preferred Care at Home's quarterly newsletter, and the success of the first nationwide health event," explain Preferred Care at Home Founders, Frank and Jody Guerrieri.
In addition to promoting the franchise nationwide, she also assists individual franchise offices, introducing innovative ways to reach referral contacts and interact with potential clients. "Allison has done amazing work in promoting my office. I didn't know that my small business could receive the media's attention that it has in the last months," says Anderson and Roane, TN owner, Francesca Robinson.
"Preferred Care at Home stands out as a franchise opportunity because we recognize each franchisee as a business owner in need of professional and unique items. Communities have responded very well to our presence, signaling a filled void in local home care. I am pleased to have joined such a sincere company," explains Lloyd.
"Lloyd's expertise and entrepreneurial spirit is a flawless match for our company and our goals. Under her leadership, Preferred Care at Home is positioned to lead the senior home care industry in brand awareness and client satisfaction," say the Guerrieri's.
Preferred Care at Home is a national medical and non-medical senior home care franchise company. With a strong approach to personalized care to clients and comprehensive training to franchise owners, Preferred Care at Home has expanded to 38 locations to date.