Ace Hardware Enhances Reward Program Enrollment with TARGUSinfo

VIENNA, Va., May 26 // PRNewswire // -- Ace Hardware Corporation, the largest retailer-owned cooperative in the home improvement industry, has enhanced the new member sign-in process in its customer loyalty program by partnering with TARGUSinfo, the leading provider of On-Demand Insight(SM) about prospects and customers.

Customers who join the Ace Rewards loyalty program receive an Ace Rewards Card at the point of sale and immediately begin accumulating points for rewards and special offers. More than 700 Ace stores easily enroll new Ace Rewards members by asking for their phone number and using On-Demand Identification(SM) services from TARGUSinfo to instantly and automatically capture complete contact information for each new member.

With uniquely current and accurate consumer information from TARGUSinfo, the feature allows Ace Rewards retailers to create new memberships in real-time at the point of sale. It significantly reduces the customer's time to complete an application, and increases the accuracy of the customer's contact information.

"Adding TARGUSinfo services is the latest in a long line of customer-focused best practices established by Ace," said Brian Wiborg, director of consumer marketing for Ace Hardware. "We've decreased the turnaround time for the sign up process and have increased the accuracy of the customer's contact information so we can begin to talk to new members quicker."

"Millions of customers know Ace is the helpful place and we're inspired to help them drive more repeat business," said Paul McConville, vice president, TARGUSinfo. "The Ace Rewards program is an excellent example of a company providing better customer service while improving the customer analysis that feeds it. The more customers Ace enrolls in the program, the better informed its marketing becomes."

About Ace Hardware

Throughout its 85-year history, Ace Hardware has been known as the helpful hardware store by both customers and communities. With 4,600 hardware, home center and building materials stores that generate annual retail sales of more than $12 billion, Ace is the largest retailer-owned hardware cooperative in the industry. Headquartered in Oak Brook, Ill., Ace currently operates 14 distribution centers in the U.S. and one in Shanghai, China, and its retailers' stores are located in all 50 states and more than 60 countries.

About TARGUSinfo

TARGUSinfo, the leading provider of On-Demand Insight(SM), provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va.

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