NEW ORLEANS, May 26 // PRNewswire // -- Smoothie King announced today the appointment of Dallas-based Mercury Werks as the marketing agency of record.
Smoothie King, the original nutritional fruit-based smoothie, selected Mercury Werks, a trade area marketing agency for franchise systems, to handle marketing and advertising efforts including strategy, social media, public relations, print media buying, direct mail, promotions and print and in-store point of purchase materials.
"Mercury Werks has impressive credentials in franchise marketing offering proven methods to help grow business and create interest in competitive categories like ours," said Steve Kuhnau, Smoothie King's co-founder and CEO. "We are delighted to have Mercury Werks supporting our national and local store area marketing needs."
Smoothie King is ranked the 37th fastest growing franchise and the 57th top global franchise in 2009 by Entrepreneur magazine and has added 32 new stores since January 2009.
"This is an exciting opportunity to contribute to the growth and continued success of a great brand," said Melissa Braden, vice president client partnership for Mercury Werks. "We look forward to developing innovative strategic marketing strategies for their national and global franchise system," said Braden.
Smoothie King is a privately held, New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King Centers offer guests the industry's first, original nutritional fruit- and function-based, fresh-blended smoothies. Each Lifestyle Center also offers healthy retail product solutions, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store business in the United States in 1989. Smoothie King currently has more than 600 units operating in 32 states and the Republic of Korea.
Mercury Werks is a marketing agency that delivers a smarter way for clients to grow their businesses with a technology-driven model enabling franchise operators to cost effectively activate trade area marketing programs. Mercury Werks has provided marketing management to over 5,400 franchised locations across the country for national brands such as T.G.I. Fridays, Ford, Dave & Buster's, Great American Cookies, Sleep Experts, ColorTyme, Rent-A-Center and others.
SOURCE Smoothie King