Build-A-Bear Workshop(R) Empowers Guests To Support Literacy and Education Causes

Build-A-Bear Workshop(R) Empowers Guests To Support Literacy and Education Causes

A portion of the sale of each Bearville Outfitters(TM) Virtual Stuff Game Cards will be donated to First Book(R) and

St. Louis--(BUSINESS WIRE)-- Build-A-Bear Workshop® announced today it is donating a portion of the sale proceeds from each Bearville Outfitters™ Virtual Stuff Game Card to First Book® and Build-A-Bear Workshop Guests in the United States who purchase the cards will direct their donation to either charity when they enter a code at® through September. The funds will be used to help provide new books to children in need or to support public school teacher projects.

"Education, especially reading, is crucial to every child's success in life and our company has the unique ability to reach kids and their families and to support causes that are important to them," said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. "We are thrilled to partner with our Guests to support First Book and"

Bearville Outfitters cards are a great way to add more virtual fun to online adventures at®. Bearville Outfitters is the only Build-A-Bearville™ virtual store where citizens of the world can redeem credits for cool exclusive virtual stuff like rides, a Beachfront Home, interactive furniture and clothing for avatars and furry friends.

The commitment to support and First Book is part of the 2009 Build-A-Bear Workshop Love. Hugs. Peace.™ global giving movement designed to empower Guests to make the world a better place, one small act of kindness at a time. Love.Hugs.Peace. offers a variety of ways to engage Guests, including new avenues to give back, and builds on company programs that recognize, celebrate and reward community service. People can join the movement at and make a free Love.Hugs.Peace. pledge to show how they will do their part. So far over 180,000 people have joined the movement worldwide. Love.Hugs.Peace. celebrates and builds on the more than $20 million that Build-A-Bear Workshop has donated together with Guests since the company was founded in 1997.

About Build-A-Bearville

Build-A-Bear Workshop is the first company with both real world stores and a virtual world experience. In, citizens are able to create a unique character, decorate their own Cub Condo™ home, participate in games and quests and learn about giving back to the community. Membership to the site is free and does not expire. Today over 9 million unique users are registered on Build-A-Bear Workshop encourages parent and Guest involvement in its online community. The Company formed a Parent Advisory Panel in 1997 when the Company opened its first Build-A-Bear Workshop store. The Panel – a parent group that from time to time is asked to review and give input on products, services and online features – has been a source of important input for Build-A-Bearville.

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in 1997, the Company and its franchisees currently operate more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. In 2007, the interactive experience was enhanced - all the way to CyBEAR™ space - with the launch of®, the company's virtual world stuffed with fun. The company was named to the 2009 FORTUNE 100 Best Companies to Work For® list. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $468 million in fiscal 2008.

About First Book

First Book provides new books to children in need addressing one of the most important factors affecting literacy – access to books. An innovative leader in social enterprise, First Book has distributed more than 60 million free and low cost books in thousands of communities. First Book now has offices in the U.S. and Canada.


Founded in 2000 by a young teacher at a Bronx high school, has been recognized as "America's most innovative charity" by the Stanford Business School and is a non-partisan organization and does not endorse any political candidates, nor make contributions to any political campaigns. Since inception, over 49,000 public school teachers across the U.S. have used the site to secure funding for $23 million in books, art supplies, technology, and other resources that their students need for learning.


We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word "make" not "build".

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Source: Build-A-Bear Workshop



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