Toronto, Canada, March 2, 2009… Representatives from over 4000 international franchise organizations attended this year's Annual IFA Convention. Over 200 attendees were audience to a speaker session that opened their eyes to the opportunities of Internet marketing and social media in particular. Ron Adelman, a long standing and top revenue earner from the world's leading technology franchise, WSI, was amongst the lead presenters at the 49th Annual Convention of the International Franchise Association (IFA).
Held in San Diego, California from February 14 to 17, 2009, the convention aimed to explore the endless possibilities that Internet marketing offers franchisors to build their brands online. Social media optimization and the fact that "250 million users can't be wrong" was the focus of the presentation that Ron Adelman made jointly with Ken Colburn, president of Data Doctors and Peter Ross, CEO of Senior Helpers.
"Social media is one of the fastest growing segments of the Internet world with close to 250 million users networking and socializing online. For a franchisor, there can be no better vehicle to spread the good word and encourage more inquiries from potential franchisees. Despite its huge and steadily increasing user base, the medium is as yet, largely unexplored by the franchise world. This is a wake-up call for franchisors that haven't utilized the power of social media; and for those sitting on the fence, it is time to get online and start socializing", explained Adelman.
He went on to throw light on what the social media landscape looks like today, what the growth patterns are and what rungs of the social media ladder are still under-populated. Quoting statistics from Marketing Sherpa's Social Media Marketing and PR Benchmark Survey 2008, the presentation cited that lack of knowledgeable staff, lack of budget funding and technical complexity were the three most significant factors impeding the adoption of social media by the corporate world.
Ron McArthur, president of WSI, says, "For close to two decades now, WSI has been at the forefront of the Internet revolution. Over 1500 WSI franchisees in 87 countries are profiting from Internet marketing efforts and the strong online brand that we have built and maintained over the years. For the franchisors attending this year's IFA Convention, it is critical to recognize the power of Internet marketing and social media as they rally their efforts to stay competitive. As a franchisor, we must always bear in mind that our franchisees can grow and prosper only if we continuously add value to our franchise offering. Social media gives us that unmatched opportunity to leverage every trump card and get people talking about it. We are delighted that Ron Adelman, a WSI Ambassador, Mentor, Area Representative for Central USA and undoubtedly, a leading Internet marketing expert in the WSI franchise network was invited to speak on the IFA platform. "
Serving small, medium and large businesses around the world with Internet marketing solutions that work to drive qualified traffic and convert more customers online, WSI has helped several franchise organizations build an online presence. Utilizing advanced, yet inexpensive tools and techniques like Search Engine Optimization, Email Marketing, Web Analytics, Lead Nurturing and Social Media Marketing, WSI Certified Internet Marketing Consultants help their customers be profitable at all times.
WSI leads the global Internet industry offering best of breed Internet marketing solutions to suit the needs of multiple industries. Through the adoption of international best practices, use of world class technologies and strategic industry partnerships, WSI delivers online business success to its customers worldwide. The company has the world's largest Internet Consultants' network of over 1500 offices in 87 countries and a 150 person strong head office in Toronto, Canada. In 2008, WSI is the proud recipient of 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine's Franchise 500 listing for over 8 years in a row. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.