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WSI Educates Global SMBs on How to Invest Marketing Dollars Wisely During Recession

By: WSI International |  0 Shares     172 Reads

Business Owners Worldwide Can Learn in a Virtual Environment How to Maximize their Marketing Spend During the Slow Economic Times.

Toronto, Canada, --(PR.com)-- WSI, the world's leading provider of Internet marketing solutions and a global leader in Internet marketing franchising, is conducting a free virtual training event on May 28 entitled: "Web Analytics: Optimize Your Marketing During the Recession" whereby business owners from all over the world will learn how to best leverage Web analytics in today's economic slowdown.

Web analytics is the process of collecting data on Internet user behavior and utilizing the information to further enhance website design and online campaigns to increase conversion goals. There will be 2 sessions available to accommodate different time zones, 2 pm – 3 pm EDT and 4 pm – 5 pm BST, and both sessions will feature Feras Alhlou, a WSI Consultant and Web analytics guru operating his Internet marketing consultancy in Santa Clara, California. Click here to see Feras' blog: www.e-nor.com/blog/.

Feras Alhlou, WSI Internet Marketing Expert, says, "Internet marketing is fast changing and if companies have already jumped into the arena of online marketing with paid search advertising, SEO, and social media, then continuously monitoring, measuring and evaluating the impact of those Internet marketing campaigns become vital. Today, in this tight economy, the use of Web analytics to measure the effectiveness of campaigns and optimize a company's marketing spend is a 'must' in their marketing plan. At WSI, we help SMBs to achieve increased RoI by constantly analyzing businesses' marketing spend and ensuring dollars are allocated toward the right campaigns."

Attendees will leave the virtual training with a strong understanding of the Web analytics process and the importance of integrating it one's online marketing plan. In addition, business owners will learn how to use Web analytics data to improve their website and campaign performance for increased leads and sales in today's economy. Feras will also showcase a case study about a company that successfully utilized Web analytics to enhance their online performance and profitability.

Over 400 business owners have registered for this training and are expected to convene on May 28 for this one-hour online training event. To register for one of the two available sessions, please visit: http://downloads.mapssystem.net/WSIWebinar.html. Business owners are also invited to download a complimentary whitepaper written by Feras Alhlou entitled: "Web Analytics: Optimize Your Marketing Dollars During the Recession" by visiting: http://getwsipowered.com/webanalytics.

Ron McArthur, President of WSI, mentioned that WSI takes pride in leading the change in the fast paced Internet marketing space and educating business owners on how can they leverage the power of the Internet to increase their revenues and focus on high paying campaigns. WSI Consultants are experts in helping companies achieve their goals online and we are proud to educate SMBs through our monthly Internet marketing focused webinars and whitepaper series.

About WSI – we simplify the Internet:

WSI leads the global Internet industry offering best of breed Internet marketing solutions to suit the needs of multiple industries. The company has the world's largest Internet Consultants' network of over 1500 offices in 87 countries and a 150 person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small- and medium-sized business realize their online marketing potential. By using innovation Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2008, WSI is the proud recipient of 7 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). The company has held the Number 1 spot in Entrepreneur Magazine's Franchise 500 listing for over 7 years in a row. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.

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