June 01, 2009 // Franchising.com // Atlanta-- Pretzelmaker® / Pretzel Time® announced today that customers who buy three pretzels will get a fourth pretzel free now through July 27. Both brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
Pretzelmaker / Pretzel Time, which have launched a series of engaging promotions including Pretzel Dogs Kick Bun, Bites with Bling and Combo*Nation!, are proud to offer guests a summer incentive with the companies' extra pretzel offer. The brands are enticing customers with an offer to buy three soft pretzels and "Score!" one more.
"Our average customer prefers to order more than one pretzel," said Jenn Johnston, senior vice president brand marketing, NexCen Franchise Management. "Whether the customer is a stroller mom with multiple mouths to feed or a teenager with an endless appetite, we feel that the bonus offer provides our loyal customers with a satisfying incentive."
Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009 NexCen instituted the consolidation of the two brands which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with over 360 stores worldwide.
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.